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Three Fashion Brands Leveraging Instagram’s API for Marketing Success

01/22/2012 – 9:11 AM | 4 Comments | 4,422 views
Three Fashion Brands Leveraging Instagram’s API for Marketing Success

How can brands create super fresh, engaging and visual brand campaigns? Recently top companies have used Instagram’s API, and the mobile app’s 15 million registered users, to take their next …

FMM’s Outlook on Mobile Augmented Reality

01/16/2012 – 5:09 AM | 2,753 views
FMM’s Outlook on Mobile Augmented Reality

Mobile marketing is one of the hottest topics for brands, retailers and e-tailers these days, especially when it comes to consumer engagement and sales. The editors of FMM ended 2011 …

How-To: Create a Branded YouTube Experience

01/09/2012 – 5:20 AM | 2,981 views
How-To: Create a Branded YouTube Experience

In a recent seminar hosted by the Advertising Women of New York, Jessica Coghan and Emily Las of Starworks Group gave tips for marketing video content for luxury brands. They focused on …

Social Gaming and The Future of Retail

01/05/2012 – 5:40 AM | 3,136 views
Social Gaming and The Future of Retail

Social games have begun to influence consumer behavior and purchases. According to Saatchi & Saatchi, 66% of tablet owners play social games daily, and 46% of tablet gamers are women. …

The 10 Best Fashion, Luxury & Interior Brand Blogs of 2011

01/04/2012 – 6:18 AM | 8 Comments | 7,222 views
The 10 Best Fashion, Luxury & Interior Brand Blogs of 2011

For our annual review of brand blogs, this year, we’ve expanded past fashion to include our favorite luxury and home interior and design blogs. We hope you enjoy the list.
Hermès …