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Digital Trends For Brands, Execs and Agencies To Watch
Founded in 1987, South By Southwest (SXSW) began as a festival focused on music. In 1994, it added film and multimedia components. In 2011, it added fashion with the adoption of Style X (pronounced “style by”), a fashion trade show and event, to the conference’s calendar. For the city of Austin, Texas, SXSW is the …
10 Digital Marketing Trends For Fashion, Luxury and Retail
Every year, the editors of FMM learn valuable lessons that inform our digital strategies for the coming year at our Innovation Summit. This year’s event was no exception.
One hundred people gathered at Woodbury University in Burbank, Calif., to hear executives from Hudson Jeans, Condé Nast, ALDO Shoes, AHAlife, Bumebox, Fresh Concept Labs, VidYard, Rock Bridge Productions, …
The Digital Future of Fashion Weeks and Trade Shows
In June 2011, Joah Spearman, co-founder and executive producer of Style X, contributed an article to the Huffington Post that asserted that fashion weeks and trade shows are industry relics soon to be replaced by digital platforms that are democratizing the fashion industry.
“Fashion week events are still everywhere and rampant with budgets,” Spearman wrote. “They …
How Luxury and Premium Brands Leveraged SXSW
Fashion, luxury and beauty brands were in full force this year at SXSW. While brand presence at SXSW is nothing new, this year, luxury and premium brands and retailers dipped their toes in the marketing waters of the largest film, music and interactive conference in the U.S.
Neiman Marcus, Bergdorf Goodman, Warby Parker, Land’s End Canvas, …
13 Startups Changing Lifestyle Through Discovery & Curation
In 2010, branded content was one of the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment and social shopping via Kaboodle, Polyvore and ShopStyle. Now, in 2012, it’s content cultivation and aggregation. From creative uses of Pinterest to Instragram’s API, brands are now enthralled with the consumer obsession of …