Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Articles in Online Resources

Blurb.com Offers Designers Cost Effective Portfolio Printing
06/07/2010 – 6:14 am | Comments
Blurb.com Offers Designers Cost Effective Portfolio Printing

Do you need to showcase your styling work, your designs or your brand?  Blurb.com is an easy to use and inexpensive way to do just that.
Blurb makes self publishing a cinch by bringing skills and …

Organize Your Brand With TribaSpace
06/04/2010 – 6:10 am | Comments
Organize Your Brand With TribaSpace

TribaSpace is an online calendar for fashion events all across the world.  The calendar is public, free to use, and can be used for press days, brand launches or any fashion related event.
TribaSpace, which is …

New Marketing Tool: OneSpot.com
03/28/2010 – 6:43 am | Comments
New Marketing Tool: OneSpot.com

If you are like millions of other online publishers, you know that focused high-quality, high-quantity content is the key driver for traffic, audience engagement, conversion, and premium ad rates on your online properties.
Unfortunately, you probably …

The Guide To LA Fashion Week
03/12/2010 – 9:19 am | Comments
The Guide To LA Fashion Week

LA Fashion Week begins today, want to find out what’s going on, here are the go-to-resources for all things related to LA Fashion Week.

Websites:

Fashion District
Fashion Week LA
California Apparel News
Cooper Design Space
Downtown LA Fashion Week
DineLA
Designers and …

02.17.2010: Fashion Marketing Links Round-Up
02/17/2010 – 10:49 am | Comments

Here are a few articles that I’ve read in the past eight weeks that I’ve found informative and enlightening. All things digital are impacting the fashion industry and the ways we market to consumers. Enjoy …

New Marketing Tool: FindFashionRep.com
02/15/2010 – 9:25 am | Comments
New Marketing Tool: FindFashionRep.com

Earlier this week I wrote an article for PR Couture on a website that’s been bringing my clients and myself to states of rapture for several months now. This website is FindFashionRep.com.
Founded by former fashion manufacturer …

Fashion Industry Website,TheLookbook.com, Launches Beauty Directory
11/20/2009 – 8:27 am | Comments
Fashion Industry Website,TheLookbook.com, Launches Beauty Directory

What PR company handles Laura Mercier cosmetics?
Need to find an organic lip product for a story or shoot?
Want product placement for a gift bag?
What dress was Rose McGowan wearing at the red …

Dispelling Illusions: The Real Value of Fashion’s Night Out
11/03/2009 – 8:24 pm | Comments
Dispelling Illusions: The Real Value of Fashion’s Night Out

Is Fashion’s Night Out worth its weight in gold for participating retailers? Or is it just smoke and mirrors, offering little more than celebrity cache and third party association with iconic designers?
The fashion blogosphere is …

Getting a bit LUX with StyleMom & GlamourCow
09/16/2009 – 11:09 am | Comments
Getting a bit LUX with StyleMom & GlamourCow

What happens when the most Lux blogzine on the West Coast comes to New York and teams up with two of the most stylish blogs on East Coast?
LadyLUX is sponsoring the launch of two web-sites …

What Polyvore.com Means For Brands & Retailers
09/07/2009 – 9:36 am | Comments
What Polyvore.com Means For Brands & Retailers

I was ecstatic to see Claire Cain Miller’s article on Polyvore in the New York Times. Polyvore is fashion social sharing site that allows its users to create their own outfits from clothing, accessories and …