Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Articles in Industry Interviews

Do You Know What Gen Y Wants From Your Brand?
05/27/2010 – 6:29 am | Comments

New Coverage By Courtney Iseman, New York Contributing Writer

Trendera Founder Jane Buckingham on What Gen Y Wants From Your Brand

For better or worse, Generation X really never had a remarkable influence on brands. They …

The Brilliance of Catherine Malandrino
05/20/2010 – 4:00 am | Comments

Coverage By Laurie Brucker. Laurie Brucker is an image consultant and celebrity stylist based in Los Angeles, California. She is the international brand ambassador for Sense of Fashion, you may follow her on Twitter @LaurieBStyle.
May 7th …

Diesel’s VP of Marketing, David Ireland, On Social Media
05/17/2010 – 6:02 am | Comments
Diesel’s VP of Marketing, David Ireland, On Social Media

FashionablyMarketing.Me’s interviews Vice Present of Marketing David Ireland to discuss Diesel, social media and the be stupid campaign.
Last week, Mashable published my case study on Diesel’s Use of Foursquare for their Faces of Stupid …

5 Steps To Developing A Professional Wardrobe
05/12/2010 – 6:00 am | Comments
5 Steps To Developing A Professional Wardrobe

As a professional, I have always found it difficult to come up with looks that fit both my career and my workplace on a day to day basis. When I was a designer with a …

10 Sustainable Fashion Brands And Designers You Should Know
04/22/2010 – 11:10 am | Comments
10 Sustainable Fashion Brands And Designers You Should Know

Sustainability is a rapidly growing trend among fashion designers and brands. So what designers should the industry be watching?
In celebration of the Earth Day, and the anticipation of Dwell Magazine’s green initiatives via the iPad, …

Tickle Me Tuesday: The Merritt Charles Alison Dress
04/20/2010 – 5:19 am | Comments
Tickle Me Tuesday: The Merritt Charles Alison Dress

Tickle Me Tuesdays are back! Every Tuesday, FMM will bring you our must haves from our most favorite designers internationally. Enjoy the pretty and the designers!
By Courtney Iseman, Contributing Writer
Merritt Charles’ Alison dress captures the …

Olivia Wilde Strips Her Shoes for TOMS, 1/4 Million People Join Her
04/14/2010 – 5:15 am | Comments
Olivia Wilde Strips Her Shoes for TOMS, 1/4 Million People Join Her

Guest Post By Shira Lazar
Since her last feature on FMM, Los Angeles CBS news correspondent and video blogger, Shira Lazar, has been up to a lot these days, including delving a lot these days, …

Creating An Indie Business in The Fashion Industry
03/23/2010 – 5:11 am | Comments
Creating An Indie Business in The Fashion Industry

We’re in the midst of LA Fashion Week, there are more than enough events and parties to attend. But there was a seminar that caught our attention hosted by Vanessa Beard.
Paloma Belara, a former Glamour …

Giuseppe Zanotti: Designing The Perfect Shoe
03/19/2010 – 10:30 am | Comments

There’s an art to designing and crafting shoes that promote empowerment and self confidence for women. Giuseppe Zanotti shares his insights on how the craftsmanship of shoe is everything. Translating the creative vision into the …

Interview: Daniela Zeltzer, Marketing XCVI Clothing
03/12/2010 – 9:49 am | Comments
Interview: Daniela Zeltzer, Marketing XCVI Clothing

XCVI has been on of my favorite brands since I moved to Los Angeles almost 10 years ago. Once I discovered that they’d started making moves to digital marketing and outreach, we knew FMM had …