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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles in Independent Fashion

Taking Fashionable Notice at TechCrunch Disrupt

09/29/2010 – 3:21 PM | 832 views
Taking Fashionable Notice at TechCrunch Disrupt

As the fashionable converge on San Francisco for Retail Camp, we headed to TechCrunch to find out what digital technologies (especially mobile) are launching that could/would affect retailers and brands in the fashion industry.
Here’s what we’ve found:
CHECKPOINTS was created by brothers Mark and Todd DiPaolo, the same brothers who founded the performance marketing agency Vantage …

Tickle Me Tuesday: Taylor Stitch

09/28/2010 – 6:00 AM | 836 views
Tickle Me Tuesday: Taylor Stitch

Good menswear is highly dependent on good fit and timelessness.
Knowing that, Taylor Stitch — a small & independent company based in San Francisco — has created an online store specializing in limited run & handmade button up shirts.
They’re the kind of shirts look good, feel great, and exude classic — and never over the top …

Fashionably Michigan: Project Runway Star Launches Motor City Denim Co.

09/24/2010 – 12:12 PM | 894 views
Fashionably Michigan: Project Runway Star Launches Motor City Denim Co.

Project Runway Alum Joe Faris Takes First Step Toward Establishing Fashion Manufacturing in Michigan With New Line, Motor City Denim Co.
Garment districts have long been associated with New York and Los Angeles, but a garment district in Detroit?
Joe Faris, a Project Runway alum and metro-Detroit designer, has taken a first step towards establishing …

ASOS Inc: Emerging Fashion Designer Incubator Program

09/18/2010 – 6:40 PM | One Comment | 1,659 views
ASOS Inc: Emerging Fashion Designer Incubator Program

On Friday, ASOS.COM launched its new initiative ASOS Inc (short for incubator). The initiative is a long-term scheme that will encourage emerging designers to develop their businesses by introducing new product lines.
According to Vogue, ASOS will manage the new category through the sampling and product stages, without impacting on any mainline …

Google Acquires Visual Shopping Site Like.com

08/21/2010 – 4:55 PM | 2 Comments | 1,484 views
Google Acquires Visual Shopping Site Like.com

It looks like Google is moving forward in its plans to have a larger stake in retail and fashion properties with the acquisition of Like.com. Like.com, the visual search and shopping platform that owns  Coutorious.com, Covet.com and Weardrobe.com, announced the acquisition on its homepage in a note written by CEO Munjal Shah. Shah said that …

Kaboodle Ventures Deeper Into Indie Fashion

08/13/2010 – 11:50 AM | 1,159 views
Kaboodle Ventures Deeper Into Indie Fashion

Independent fashion is big on the Internet, and for good reason.  Independent fashion gives local upstarts the chance to speak to a global audience and is a celebration of creativity and ethical business tactics.
We’ve seen it with Sense of Fashion and the way they’ve integrated eCommerce, trendsetting and social networking.  We’ve also seen it with …

UK Luxury Brands Band Together To Draw Overseas Customers

07/28/2010 – 4:00 AM | 1,245 views
UK Luxury Brands Band Together To Draw Overseas Customers

The New West End Company is launching the London Luxury campaign to attract wealthy, overseas shoppers — and push those shoppers away from other stylish metropolises like New York, Paris, Tokyo and Milan.

Marketing luxury fashion brands can be cutthroat; in the midst of recovering from economic lag and eager to make a mark on emerging …