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Articles in Marketing
Gen Art Evolves
Gen Art — an organization that specializes in experiential and event marketing that engages consumer audiences and aligns brands organically with emerging talent in film, fashion, music and art — has relaunched under new leadership with exciting events and programs planned for the future.
Sandow Media acquired Gen Art and announced that longtime Gen Art …
Vintage Diane von Furstenberg Inspired Collection Launches Today
Forty years after designing her first collection, Diane von Furstenberg is bringing back some of her most beloved pieces — updated just enough to feel fresh and modern. The vintage DVF inspired DIANE collection launches today on DVF.com and in DVF boutiques worldwide.
Inspired by her success in the seventies, Diane pulled twenty archived images and …
WWDMAGIC VIDEO: Monsieur Christian Lacroix For Desigual
This is the stuff that fashion fantasies are made of. Who would have thought of pairing Desigual and renowned French fashion designer, Monsieur Christian Lacroix? We certainly hadn’t.
The Desigual + Monsieur Lacroix collaboration may be a fashionable case of “opposites attract.” Desigual’s urban, casual designs that typically boast an eclectic mix of florals …
TribaSpace Launches Secure Online Showrooms
TribaSpace, always one of the go-to B2B networks in the fashion industry, is expanding their features by providing online showrooms.
Online showrooms are critical to any fashion brand’s success, and TribaSpace — knowing just how much personalization and security matters in B2B interactions — has tailored the showrooms so that brands can effectively get their products …
Gilt Groupe’s Latest Moves Suggest Its Rapid Expansion
Gilt Groupe has been appointing a slew of new people to its company — suggesting that the company, which specializes in online flash sales, is making fast and massive changes in preparation for its expansion — nationally, internationally, and across various media channels.
Recent appointees include Esquire.com style editor Josh Peskowitz, and Rogan and Loomstate COO …
Red Carpet Trends: Interview with Celebrity Stylist Shane Cisneros
Guest Post By Jennifer Margolin, Stylist and Professional Image Consultant
They used to say that fashion moved the web, but now the web moves fashion. After reading the Future Of Fashion Forecasting, I decided to interview celebrity stylist Shane Cisneros on his insights into the fashion world as it moves today.
To give readers a bit of …
Six Initiatives Designed To Grow NYC’s Fashion Industry And Help Emerging Designers
Mayor Michael R. Bloomberg recently announced six initiatives designed to support New York City’s $55 billion fashion industry.
Though Bloomberg admits to being “a fashion designer’s nightmare,” his support of these six initiatives makes him quite popular in the fashion capital of the world — especially among those people who support emerging designers and indie fashion.
The …