@TargetStyle only in junior high.
Articles in Marketing
Integrative Marketing: A Key Trend During New York Fashion Week
In 2009, the impact of bloggers and social media reached its tipping point for New York Fashion Week. The years that followed have brought a new wave of deeply-integrated marketing …
Menswear: Zegna Goes Digital, Mr. Porter + Jason Sudeikis, Mobile Apps For Guys
In January, menswear became the talk of the internet, and not just because of Paris, Milan and the tradeshows. Men are just as digital as women, and they’re becoming more …
Five Lifestyle PR Trends Taking Flight In 2012
Great PR ignites the right conversations with the right influencers in all the right places. Now with the evolving digital space, PR needs to integrate a client’s message within a …
Lionsgate Leverages Tumblr to Target Fashion Audiences For The Hunger Games
Lionsgate will release The Hunger Games on March 23, and the studio and its partners have already kicked social media promotions for the teen-focused film into high gear. Since August 2011, …
Retailers Get Creative with Holiday Campaigns
This year, it seems like retailers and e-tailers have pulled out the big guns in terms of attracting, engaging and converting their social audiences to sales. From Twitter to Facebook, …
Handbag Designer 101: Successfully Launching & Marketing Your Line
Last week Handbag Designer 101 in partnership with Handbags.com offered one-day The Handbag Designer Workshop event for aspiring handbag designers. The event was broken down on several panels from designing …
The New Facebook: What Brands Should Know
The New Facebook: What Fashion, Lifestyle, Beauty and Luxury Consumer Products Should Know
Facebook now has 800 million users, and on Thursday, CEO and founder Mark Zuckerburg proved to marketers, retailers …
Pret-A-Portel.com Creates One-Stop-Shop for Buyers, Stylists
Pret-a-Portel launched its new site for stylists, buyers and designers that shows current apparel, shoes, jewelry and accessory products from fashion labels and designers worldwide. The site lets users request …
Stylesight Shares 2012 + 2013 Fashion Trends with Retailers
Stylesight, a leading global forecasting company, held its LIVE Global Trend Tour in New York City this past August at the New York Times’s The Times Center bringing their well-renowned …
Fashion’s Night Out, Vogue + Polyvore Team Up For FNO Style Setter
Fashion’s Night Out, Vogue.com, and Polyvore are happy to announce FNO Style Setter, a unique collaboration offering millions of style mavens a fantastic way to get ready for the world’s …
YMI Jeanswear + Teen Vogue Present Adventurous Sweepstakes
YMI Jeanswear has an exciting video campaign and promotion going on right now. In addition to launching an electrifying short film in correlation with their print advertising campaign, YMI partnered …
5 Things To Know About Fall Trends From Barneys’ Amanda Brooks
Last week, Macala attended the BNY + NARS event at the Soho House in West Hollywood. The event began with a Q&A session with Francois Nars and Amanda Brooks. There …