Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Articles in Events & Conferences

Fashion Design Piracy: A Reality Check
05/05/2010 – 8:36 am | Comments
Fashion Design Piracy: A Reality Check

Design Piracy…. A Reality Check
“Design Piracy…A Reality Check” was the aptly named and very fascinating discussion and panel put on by the California Fashion Association at the California Market Center this last Tuesday.  The panel …

Madison Buyer Survey: How Do You Merge Traditional & New Media Strategies?
05/04/2010 – 7:21 am | Comments
Madison Buyer Survey: How Do You Merge Traditional & New Media Strategies?

One of my amazing clients, Madison Buyer, has launched their 2010 survey on how fashion designers allocate their budgets and time towards traditional and new media marketing.  The survey questions are insightful and will help …

A Truly Unique Experience: Inside The Unique LA Show
05/03/2010 – 6:17 am | Comments
A Truly Unique Experience: Inside The Unique LA Show

Two weeks ago, Stephanie and I attended Unique LA. Unique LA is an independent design, home and gift show for California-based brands and companies.
Unique LA is the largest independent design show in the country and …

Nolcha Fashion Business Conference
04/28/2010 – 7:39 am | Comments
Nolcha Fashion Business Conference

The Nolcha Fashion Business Conference is a conference centering on independent fashion, created especially for independent fashion designers and retailers.
It’s an all day event that will be held on May 10, 2010 and consists of …

Luxury Lab Presents The Next Generation Forum
04/19/2010 – 4:57 am | Comments
Luxury Lab Presents The Next Generation Forum

This May, L2’s Generation Next Forum dissects the characteristics, influence, and brand affinities of tomorrow’s affluent consumers. The largest gathering of prestige marketers in North America, L2 forums combine education and entertainment to inspire and …

UNIQUE LOS ANGELES Spring Show
04/17/2010 – 11:37 am | Comments
UNIQUE LOS ANGELES Spring Show

The 2nd annual UNIQUE LOS ANGELES spring show is coming up soon on Saturday, April 24, 2010 and Sunday, April 25, 2010 (11 am – 6pm).   It’s is a whirlwind shopping event that features …

Tweeting Live This Sunday: Hollywood Streamy Awards
04/09/2010 – 12:21 pm | Comments
Tweeting Live This Sunday: Hollywood Streamy Awards

The 2nd Annual Streamy Awards takes place in Los Angeles this weekend.  FashionablyMarketing.Me will be reporting, tweeting and recording video from the red carpet with our Kodak i8 cameras. Follow the award show with TV …

Discarded to Divine
04/04/2010 – 6:35 am | Comments
Discarded to Divine

Discarded to Divine was started in 2005 by Sally Rosen of the St. Vincent de Paul Society.  Based in San Francisco, Discarded to Divine takes used, unwanted clothing and household goods and gets designers to …

Event: Web 2.0 Expo & Web2Open San Francisco
04/03/2010 – 8:13 am | Comments
Event: Web 2.0 Expo & Web2Open San Francisco

Tuesday, May 4th & Wednesday, May 5th, 2010

Macala Wright Lee, Editor-In-Chief of FashionablyMarketing.Me and CEO of Fashionably Digital Los Angeles will be speaking at the Web 2.0 and Web2Open in San Francisco, California.
During her programmed …

Cynthia Rowley’s “Shop On Wheels” Headed To The West Coast
03/23/2010 – 9:42 am | Comments
Cynthia Rowley’s “Shop On Wheels” Headed To The West Coast

The West Coast has its share of trucks, first with Kogi BBQ and then with Sprinkles Cupcakes. Now designer Cynthia Rowley causing quite a stir with her  “Shop on Wheels,” a shipping truck converted into a retail …