Not All Blogs & Vlogs Are Created Equal

Lead Story »

Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

Read the full story »
Home » Archive by Category

Articles in E-Commerce

Here in a Flash: Amazon’s MyHabit Takes Private Shopping To A New Level

05/10/2011 – 4:43 AM | One Comment | 1,223 views
Here in a Flash: Amazon’s MyHabit Takes Private Shopping To A New Level

With competition growing, it was about time that Amazon came out with a big offering.  MyHabit hit the web running on May 3rd and wanted to prove they can work with the fashion industry just as well as any of their competitors.  They worked hard to make sure the website was user-friendly and gave the consumers everything …

Vente Privée To Unveil United States Venture

05/09/2011 – 5:04 AM | 2,376 views
Vente Privée To Unveil United States Venture

The European innovator of online private sales, Vente Privée, will be announcing official details about their move to the United States on May 12th.  This company has been around for over 20 years, giving them extraordinary experience in selling exclusive fashion and lifestyle products to their customers.

FashionMag.com states, “With 1,332 employees spread across the 7 …

The Olsen Twins Launch StyleMint, A Fresh E-commerce Venture

05/09/2011 – 2:50 AM | 1,076 views
The Olsen Twins Launch StyleMint, A Fresh E-commerce Venture

The Kardashians gave us ShoeDazzle, and now the Olsen twins bring us StyleMint; their answer to the fashionable flavor-of-the month e-commerce experience.
It seems the Olsen twins are continuously evolving.  From their days of acting on Full House to launching a popular girl’s line at Walmart to higher end ventures like The Row, you have to …

Fashion Rocks At Your Finger Tips

05/08/2011 – 6:00 AM | 971 views
Fashion Rocks At Your Finger Tips

Fashion Rocks, a company created by The Prince’s Trust in 2003, successfully blends live music and fashion to give their audiences a unique and artistic experience.  They work to create clothing for groups inspired by not only the catwalk but the stage as well.  FR produces contemporary, unique, and on-trend ready to wear fashion from the …

By Malene Birger Launches Sophisitcated Website But Lacks Social Features

04/29/2011 – 5:55 AM | 996 views
By Malene Birger Launches Sophisitcated Website But Lacks Social Features

Fashion brand By Malene Birger has launched an e-commerce site, selling in 12 countries across Europe.  Internet Retailing reports that GSI Commerce (recently acquired by eBay) developed the shopping website.  The By Malene Birger website includes a Shop by Look application, where shoppers can view a complete ensemble and buy all or part …

Auction Site The SOC Exchange Tells eBay To “BRING IT”

04/23/2011 – 5:26 AM | 794 views
Auction Site The SOC Exchange Tells eBay To “BRING IT”

A former fruit and vegetable vendor, Franco Lagudi, is the creator and founder of the new “buy and sell,” website, The SOC (Superior Online Community) Exchange, found in both the U.S. and Australia.  The site challenges eBay by making it more user friendly and personal to its members, but specifically, “has the intention to go head-to-head with …

IOU Project Shares The Craft Behind The Fashion

04/13/2011 – 5:00 AM | 3 Comments | 2,506 views
IOU Project Shares The Craft Behind The Fashion

Recently, I was introduced to something called the IOU Project, a somewhat radical concept that marries fashion design and supply chain transparency in an innovative way.  Through a deep understanding of digital media and a true appreciation and love for the craft behind fashion, the people who make up the IOU Project are working hard …