Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Articles in DIY Marketing

4 Cheap Ways To Grow Your Business
06/29/2010 – 7:55 am | Comments
4 Cheap Ways To Grow Your Business

It’s difficult to grow your business, and it seems almost impossible to do so without some extra cash.
Recently we came across this fantastic article in  Entrepreneur that offered points for business finding their legs that …

Wearable Technology: Lift Your Hood, Send A Facebook Message
04/27/2010 – 9:15 am | Comments
Wearable Technology: Lift Your Hood, Send A Facebook Message

Clothing is an integral part of expression, identity and personal expression.  As the adaption of social media and mobile tech becomes more and more widespread, technology is becoming an ingrained part of our daily lives …

You’re Sew Inside: Exploring BurdaStyle.com
04/19/2010 – 5:35 am | Comments
You’re Sew Inside: Exploring BurdaStyle.com

Post By Agata Seidel, Contributing Writer
Agata Seidel is a digital marketing consultant with a fashion and beauty retail back ground. Her work has been published on the Worth Global Style Network, The Business …

PR Couture Q & A: Fashion PR Advice For Hopeless Lingerie
04/16/2010 – 5:46 am | Comments

Every month, PR Couture holds a fashion marketing question and answer session for emerging fashion brands. Here’s Macala Wright’s comments for the Show Me Pretty article for Hopeless Lingerie.
In terms of Social Media, how do …

No Risk = No Sales: Building A Successful Retail Business
03/28/2010 – 5:06 am | Comments
No Risk = No Sales: Building A Successful Retail Business

Taking a risk in today’s business economic climate is a difficult step but necessary in order to develop and grow your retail or branded company for apparel and footwear.
During Magic in February, Los Angeles fashion …

Industry Praise For “How To Launch A Successful Fashion Line”
02/21/2010 – 5:30 am | Comments
Industry Praise For “How To Launch A Successful Fashion Line”

On January 31st, Ralinda Harvey and I held a seminar on How To Launch A Successful Fashion Line on behalf of Los Angeles and Orange County Chapters of  Ladies Who Launch. It was an amazing …

Successful Fashion Marketing Strategies: Be Involved With Your Brand
02/10/2010 – 6:00 am | Comments
Successful Fashion Marketing Strategies: Be Involved With Your Brand

While leaders of successful companies and brands often have very different working styles and personalities, they do have one thing in common:
They involve themselves in every aspect of their company and/or brand.
Good leaders …

What It Takes To Go Pro – Becoming A Fashion Marketing Professional
12/09/2009 – 10:08 am | Comments
What It Takes To Go Pro – Becoming A Fashion Marketing Professional

Per my usual pattern this morning, I sip Lavazza espresso and stumble through hundreds of articles in my inbox. I stopped when I came to PR Couture’s post on Going Solo: A Guide to Working …

How To Find A Showroom To Represent Your Product Line
10/06/2009 – 6:25 am | Comments
How To Find A Showroom To Represent Your Product Line

Last week, in discussing how to project financial profitability, we briefly touched on finding sales representation to help sell product lines to boutiques, now it’s time to go further explore that subject. Finding a show …

The Best Things In Life Are Free?
10/03/2009 – 7:58 pm | Comments
The Best Things In Life Are Free?

“Free” devalues brand equity and permanently damages perception.
Chris Anderson’s “Free” has made Malcolm Galdwell balk and the creative geniuses of 37 Signals publicly state that the model of “FREE” is the greatest shame of the …