Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Bloggers, Transmedia, Silicon Valley Fashion + The Snow White Movies

11/18/2011 – 10:11 AM |
Bloggers, Transmedia, Silicon Valley Fashion + The Snow White Movies

New York Topic Of The Week – Bloggers
This week WWD profiled five of the top fashion bloggers on the web. The biggest commonality in their report – bloggers make over 50% of their revenue from online advertising.
Fashionista.com responded with an exploration on trust when it comes to bloggers’ editorial integrity. Digital Brand Architects is quoted …

FMM Loves Alexa Chung, Television’s New Fashion Darling

11/10/2011 – 5:04 AM |
FMM Loves Alexa Chung, Television’s New Fashion Darling

Alexa Chung is everywhere. This month, she rocks the cover of Teen Vogue with her signature style–a combination of vintage and new, feminine and awkward. The current it girl of the fashion world is more than just a pretty face: she’s smart and talented, and her vision is about to change the world of fashion …