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Articles in Brand Licensing
10 Things To Know About Apparel Licensing
When Macala attended the Licensing International Expo last month, we all came to the realization that there is a sexy side to apparel licensing. With a variety of products and big brand names, licensing is a serious business.
Erin Weinger of Style Section LA was in attendance and did a great job of explaining the 10 …
Interview With Illustrator Nate Williams
Guest Post by Taisa Veras
“I’m inspired by my son’s interests,” said Nate Williams, Illustrator. Williams, who is currently based in Argentina, is a renowned illustrator and creative director who has designed for Urban Outfitters, Converse footwear, Coca-Cola, Harper Collins, Penguin Group, United Airlines, MSN, Microsoft, Wall Street Journal, The New York Times, Wired magazine and …
Freedom, Fashion & The Legendary Frida
Roaming through Las Vegas and the halls of the Mandalay Convention Center that usually hold the POOL and PROJECT Tradeshows, we find ourselves fashionably in the center of Licensing International Expo. As you may have read in our interview with the mighty POKETO, licensing is a big part of retail business.
Retailers like Target & Zara …
LA-Based Lifestyle Brand POKETO Goes Big At Licensing Expo
You may not wonder what Fashion and Lifestyle bloggers and writers are doing in Vegas (after all, it’s the home of MAGIC), but you may be wondering what we’re doing at Licensing Expo. Well, the answer is quite simple. When it comes to apparels, licensing is interwoven in retail revenue models, …
Licensing Deal: TAG Heuer Partners With Indy 500 Centennial Chronograph Watch
TAG Heuer’s Limited Edition Indy 500 Centennial Chronograph Celebrates the “Greatest Spectacle in Racing”
For 150 years, TAG Heuer has stood at the forefront of designing exceptional timing instruments used for competitive sports, most notably automotive racing, in which capturing the tiniest fraction of a second can determine the victor. To commemorate this …
California Girl Alert: Khloé Kardashian Odom Gets Beach Ready On Facebook
Is it us, or do you find it hard to keep up with the Kardashians these days?
From Keeping Up With The Kardashians to their fashion business ventures like ShoeDazzle.com, the Kardashian girls are making waves.
Some of you loyal readers may be wondering why you are even seeing this post here. Well, it involves a …
License Deal: Fusion Brands Partners With Sony Pictures & CBS Consumer Products
We been always wanted to be Bold and Beautiful, all the Days of Our Lives…why? Because we’re Young and Restless…or hopelessly addicted to soap operas… We’ve found another licensing deal that continues to pique our interest in the topic of brand licensing.
Fusion Brands Inc. in partnership with Sony Pictures and CBS Consumer Products, announced the …