Is Target Having A Brand Identity Crisis?

Target Debuts Jason Wu and The Shops; Target’s Brand Identity Crisis Continues

When you say the name Jason Wu, you instantly visualize iconic images of Michelle Obama, beautifully crafted Brizo home …

The Girl with the Dragon Tattoo Line Arrives at H&M

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H&M and Trish Summerville, costume designer for David Fincher’s version of The Girl With The Dragon Tattoo, have launched a women’s collection inspired by the film’s heroine, Lisbeth Salander. The …

Mid-Tier to Luxury Fashion Brands Open Their Doors to Licensing

Licensing in fashion used to be invisible. Some might argue that it’s meant to be invisible, but this is changing. And fashion is changing with it.
What is licensing exactly? One …

Licensing Luxury: Jil Sander Partners With LG to Expand Lifestyle Brand

In collaboration (aka very cool licensing agreement) with LG Electronics, Jill Sander, the German fashion house has decided to take a step into the lifestyle brand arena by launching its …

Macy’s, H&M And Saks Fifth Avenue Become Fashion Stars

Fashion Star, a NBC reality tv series hosted by Elle McPherson, pits designers against each other in a contest to see who can design the best clothes for regular people. …

10 Things To Know About Apparel Licensing

When Macala attended the Licensing International Expo last month, we all came to the realization that there is a sexy side to apparel licensing.  With a variety of products and …

Interview With Illustrator Nate Williams

Guest Post by Taisa Veras
“I’m inspired by my son’s interests,” said Nate Williams, Illustrator. Williams, who is currently based in Argentina, is a renowned illustrator and creative director who has …

Freedom, Fashion & The Legendary Frida

Roaming through Las Vegas and the halls of the Mandalay Convention Center that usually hold the POOL and PROJECT Tradeshows, we find ourselves fashionably in the center of Licensing International …

LA-Based Lifestyle Brand POKETO Goes Big At Licensing Expo

You may not wonder what Fashion and Lifestyle bloggers and writers are doing in Vegas (after all, it’s the home of MAGIC), but you may be wondering what …

Licensing Deal: TAG Heuer Partners With Indy 500 Centennial Chronograph Watch

TAG Heuer’s Limited Edition Indy 500 Centennial Chronograph Celebrates the “Greatest Spectacle in Racing”

For 150 years, TAG Heuer has stood at the forefront of designing exceptional timing instruments used …

California Girl Alert: Khloé Kardashian Odom Gets Beach Ready On Facebook

Is it us, or do you find it hard to keep up with the Kardashians these days?
From Keeping Up With The Kardashians to their fashion business ventures like ShoeDazzle.com, …

License Deal: Fusion Brands Partners With Sony Pictures & CBS Consumer Products

We been always wanted to be Bold and Beautiful, all the Days of Our Lives…why? Because we’re Young and Restless…or hopelessly addicted to soap operas…   We’ve found another licensing deal …