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HSN to Sell Exclusive Snow White and the Huntsman Merchandise

Universal Pictures has signed a brand licensing partnership deal with HSN, the leader in multi-channel retail, to create an online pop-up shop with exclusive merchandise inspired by the upcoming feature film, Snow White and the Huntsman, which opens June 1. The 24-hour HSN event will take place on Wednesday, May 30, across all of HSN’s …

How Fashion Profits From Reality TV

This year may be known as the year that reality television revitalizes the fashion industry. Entertainment properties have always influenced fashion trends, but this year many reality shows have gone one step further: several reality programs are launching fashion lines at major retailers. “Fashion Star,” “American Idol” and “Que Viva: The Chosen” have partnered with …

Is Target Having A Brand Identity Crisis?

Target Debuts Jason Wu and The Shops; Target’s Brand Identity Crisis Continues

When you say the name Jason Wu, you instantly visualize iconic images of Michelle Obama, beautifully crafted Brizo home fixtures, fun jelly shoes from Melissa and leather goods like those pictured below. Jason Wu has been a designer that’s been very careful and licensing …

The Girl with the Dragon Tattoo Line Arrives at H&M

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H&M and Trish Summerville, costume designer for David Fincher’s version of The Girl With The Dragon Tattoo, have launched a women’s collection inspired by the film’s heroine, Lisbeth Salander. The 30-piece collection has the dark post-punk feel with leather jackets and trousers, torn jeans and hoodies all in industrial shades of black, grey, worn white …

Mid-Tier to Luxury Fashion Brands Open Their Doors to Licensing

Licensing in fashion used to be invisible. Some might argue that it’s meant to be invisible, but this is changing. And fashion is changing with it.
What is licensing exactly? One person, a licensor, has some intellectual property. Something that multiple people think is cool. Another person has nothing cool, but they have a clothing factory. …

Licensing Luxury: Jil Sander Partners With LG to Expand Lifestyle Brand

In collaboration (aka very cool licensing agreement) with LG Electronics, Jill Sander, the German fashion house has decided to take a step into the lifestyle brand arena by launching its first mobile phone design.
Running on Windows Phone 7.5, the latest smartphone OS by Microsoft, the Jil Sander Mobile include a 3.8 touchscreen, 5 MP camera …

Macy’s, H&M And Saks Fifth Avenue Become Fashion Stars

Fashion Star, a NBC reality tv series hosted by Elle McPherson, pits designers against each other in a contest to see who can design the best clothes for regular people. Variety reports  that in a 10-episode show, 14 unknown designers compete to have their lines launched  in department stores around the country.

Each hour-long episode will …