Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles in The Bookshelf

TNW Magazine Publishes Fashion-Focused May Issue

05/18/2012 – 8:46 AM |
TNW Magazine Publishes Fashion-Focused May Issue

The Next Web’s TNW Magazine publishes its fashion issue
Fashionistas, get ready to download. Last week, we told you about nine magazines to read online or in print. Today, we’re adding Number 10. The Next Web has released the latest issue of its magazine, and it’s dedicated to–you guessed it–fashion. More specifically, fashion websites and startups …

Book Review: Ready to Launch, The PR Couture Guide to Breaking into Fashion PR

05/16/2012 – 6:04 AM | 2 Comments
Book Review: Ready to Launch, The PR Couture Guide to Breaking into Fashion PR

Ready to Launch: The PR Couture Guide to Breaking into Fashion PR is an easy-to-read, of-the-moment guide to the best practices for establishing a vital, productive career in fashion PR.
If you want a career in fashion PR but just can’t seem to catch a break, we’ve got the book for you. Ready to Launch: The PR …

Hit By Art Hard, When A Writer Loses Her Words

11/07/2011 – 5:03 AM | 8 Comments
Hit By Art Hard, When A Writer Loses Her Words

It was hard for me to know where to start this post. I’ve spent hours thinking of how to present it…two parts, three parts or four? I fought on how to write it…whether or not to analyze it…and if so, how to break it down.
So, I decided to follow the “cockroaches in my head” and …

The Style Blogger’s Bookshelf: 7 Must Read Books To Build A Great Career

10/10/2011 – 5:02 AM | 3 Comments
The Style Blogger’s Bookshelf: 7 Must Read Books To Build A Great Career

These days everyone is talking about bloggers. From ADWEEK to The New York Times, Mashable to FMM, fashion bloggers are the one of the hottest topics on the net today. Whether your quest become an internet personality involves an agent or you’re going at it yourself, here are seven books that you should read to help you …

Wednesday Wisdom: What The Fashionable Are Reading On The Web

08/03/2011 – 6:15 AM |
Wednesday Wisdom: What The Fashionable Are Reading On The Web

On FMM:

Virtual Fitting: Another Piece In The Future Of Online Shopping – Krista Peck
The Future Of Facebook: Commerce, Engagement and Content – Macala Wright
Adventures In Retail – Customer Service in Sydney Australia – Macala Wright
6 Ways The Indie Film Industry Creates Effective Branded Content – Macala Wright
Metrics: EDITD Measures Social ROI for Fashion Brands – …

5 Things I Learned From Likeable Social Media

07/19/2011 – 5:30 AM |
5 Things I Learned From Likeable Social Media

You’ve probably received the memo by now.  You know, the one that says that social media is a must if you want your company to survive in today’s digital world.  In 2011, brands must delight their customers, create an irresistible brand and be generally amazing on Facebook (and other social networks).  Whether the social media …

Book Review: The Complete Idiot’s Guide To WordPress

07/01/2011 – 5:00 AM | One Comment
Book Review: The Complete Idiot’s Guide To WordPress

Whether you’ve established your place in the blogosphere or are just entering this relatively new world, you can always afford to learn something new. The Internet never stops growing and shapeshifting, so it’s important to be open to learning on an ongoing basis. And that’s why I didn’t bat an eye at the …