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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles in Asia

Asia Rising – Luxury Brand IPOs In The East

06/22/2011 – 5:21 AM | 1,713 views
Asia Rising – Luxury Brand IPOs In The East

There are lots of brands gunning for Hong Kong, the world’s top market for IPOs, right now.  There seems to be a never-ending flow of headlines dedicated to the topic of Hong Kong IPOs. So far this year, 25 IPOs in Hong Kong have raised $7.7 billion.
The luxury sector, particularly, has an interest in …

NOËL CALEB: The Ballerina Diaries

06/17/2011 – 5:00 AM | 1,499 views
NOËL CALEB: The Ballerina Diaries

The Ballerina Diaries collection by NOËL CALEB was inspired by the graceful, poised, and feminine Parisian ballerina. A ballerina works hard with a strict discipline, but still manages to have some fun. The flirty collection was designed by graduate Shannon Lee, who creatively styled the ballerina with an outfit for each day of the …

China’s Millionaire Boom

06/16/2011 – 5:00 AM | 1,566 views
China’s Millionaire Boom

International wealth is becoming a reality. After years of saving, overseas consumers–most notably those in Asia–are spending.  China is expected to lead the way in the millionaire growth, followed by Brazil and Russia.
With over “a million millionaires,” China has used it to their full advantage to help strengthen their currency.  A Boston Consulting Group survey …

Singapore Discovery: JNBY

06/15/2011 – 5:40 AM | 1,579 views
Singapore Discovery: JNBY

JNBY–based in Hangzhou, China–is well known for their advanced contemporary women’s apparel.  JNBY works to give their designs individuality as it relates closely with a very modern lifestyle.  Operating in over 500 stores in China, Japan, Russia and the U.S., JNBY is on our “designers to watch” radar as it’s posed …

Singapore Discovery: PALSAK, The Designer Lady Gaga Would Love

06/14/2011 – 5:30 AM | 1,390 views
Singapore Discovery: PALSAK, The Designer Lady Gaga Would Love

PALSAK – The Lable Lady Gaga Could Love

Thailand native Nutthida Palasak launched her own avant-garde fashion brand, PALASAK, in 2010. The designer works diligently to ensure that each piece feels raw, yet very simple.  Palasak’s first collection, for Spring/Summer 11, uses the concept of geometric shapes and innovation as inspiration. The PALSAK brand is …

Denizen Hits New Dehli

06/11/2011 – 9:30 AM | 1,516 views
Denizen Hits New Dehli

Denim brand Levi Strauss and Co. has made its way across the globe, continuing to grow its budget-friendly brand, Denizen. Denizen’s new flagship store is now opening in one the brand’s top two target markets:  New Delhi, India.
The stimulating, inviting, and trendy new store is located at Connaught Place and covers 1,800 square feet.  It …

Singapore Discovery: Rockstar Street Style With Soon Lee

06/10/2011 – 4:30 PM | 1,517 views
Singapore Discovery: Rockstar Street Style With Soon Lee

Rockstar is one of Soon Lee‘s independent retailers based in Singapore.  This store offers customers a wide selection of shoes, books, bags and apparel; however, Rockstar is best known for being the first and only casual female footwear store in Asia. They make the treks down Haji Lane and all around Singapore (in 100+ degree …