Not All Blogs & Vlogs Are Created Equal

Tamara Mellon Stars IN Jimmy Choo’s Ad Campaign For Its New Fragrance

Jimmy Choo is venturing outside its amazing shoe collections and has released its first-ever fragrance, just in time for its 15th anniversary.
The fragrance can be found at your nearest Saks Fifth Avenue counter and comes at $95 a pop.  Containing hints of Indonesian patchouli, tiger orchid and toffee, this scent perfectly complements the brand’s sexy …

The Making Of The New Rachel Roy “Girl’s Night Out” Video

We’ve been keeping an eye on Rachel Roy for awhile now–not only for the brand’s fabulous fashions, but also for its innovative marketing techniques.
Rachel Roy’s newest ad campaign does not disappoint, with pretty clothes and a creative presentation. Watch this “making of” video to see how the cut-out characters and sets are brought to …

Nike Women’s Make Yourself Campaign

We love positive reinforcement and message of  living  life to the fullest.  Nike’s latest social media campaign is targeted towards athletic women who want to improve their lives and reach their goals.
The campaign stars some high-powered athletes like USA Track & Field Olympian Allyson Felix, American surfer Monica Byrne-Wickey, American skier Julia Mancuso, Dutch footballer …

Foursquare + Fashion = GAP ADS

Hot off their branding debacle, GAP is redeeming itself with Foursquare co-founders Dennis Crowley and Naveen Selvadurai in their latest winter ads. Hey, FashionablyMarketing.Me is all about merging fashion and technology — but this isn’t quite what we meant.  But hey…hot fan boys (flash back to our Austin SXSW Diggnation days) as models? We’re game. …

Nokia’s The Ideas Project Offers Communicative Expertise

The Ideas Project is a Nokia sponsored website, meant to present the ideas of big and influential thinkers in communications to a wider audience.

Experts who are involved with the Ideas Project include professors from Harvard, MIT, Berkeley, UPenn and Stanford, Craig Newmark (Founder of Craigslist), Chris Anderson (Editor at Wired), Luic Le Meur (CEO at …

Forever 21 Augments Reality In Times Square

How does a retailer stand out amongst the millions of messages being digitally projected across Times Square?  Forever 21 choose to simply augment their perceptions.

According to Fast Company, the campaign was designed by interactive agency Space150 for Forever 21. The billboard features a model walking in front of an image of the crowd below. The …

Zappos 6PM, $1.6 Million Mistake or Viral Marketing Ploy?

In the past two weeks, Zappos.com has had a stream of online attention due to a pricing mistake on its new discount site, 6pm.com.
From midnight to 6 a.m. on Friday, May 21st, the majority of items listed on the site — which typically sells products at discounts of up to 70 percent off — had …