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Articles in Advertising
Vogue Paris Debuts Multilingual Site, Mobile Apps
Last week, Vogue Paris launched an English language website option, featuring an editorial selection specifically designed for visitors from around the world. Every day, handpicked editorial will be published in English on fashion, beauty, jewelry, culture, photography and parties to bring readers the best of Vogue Paris, wherever they are in the world.
This new English language …
Trend Alert: 3D for Mobile, Advertising Campaigns
This post was contributed by James Stewart, a Toronto-based film director and founder of the creative studio Geneva Film Co.
Since James Cameron’s Avatar was released in 2009, 3D has become the go-to medium for A-list film directors: Tim Burton’s Alice in Wonderland, Wim Wenders’ Pina, Martin Scorsese’s Hugo, Werner Herzog’s Cave of Forgotten Dreams (which Stewart digitally …
Is Target Having A Brand Identity Crisis?
Target Debuts Jason Wu and The Shops; Target’s Brand Identity Crisis Continues
When you say the name Jason Wu, you instantly visualize iconic images of Michelle Obama, beautifully crafted Brizo home fixtures, fun jelly shoes from Melissa and leather goods like those pictured below. Jason Wu has been a designer that’s been very careful and licensing …
Buddy Media Launches Power Your Connections Art Illustration Contest
Buddy Media has launched a new contest in time for SXSW. The “Power Your Connections™ Illustrator Contest,” asks artists to submit their illustrative interpretation of the art of connections in a social world.
“Art is why we talk, and talking is social media.” – founder Michel Lazerow
Buddy Media has been working with amazing artists to highlight their …
How Women In Hollywood Use Social Media To Market Entertainment
How Entertainment Executives Use Social Media To Market To Multicultural Audiences
The media that consumers have access is vast. Television programs and magazines are now available live, on demand and via mobile devices. Research shows that multicultural communities are out-pacing the general market in their consumption of the information available via digital channels.
During the AdColor 2011, …
Advertising Executives Call For Multiculturalism in Agencies
Ad Agencies & Entertainment Studios Need To Work On Multicultural Diversity
At the 2011 ADCOLOR Industry Conference this weekend, top executives from entertainment studios and advertising agencies gathered to discuss business trends that are reshaping advertising landscape. The biggest topic: fostering diversity in the workplace that cultivates company creativity.
Did you know that 90 percent of Fortune …
Hudson Jeans + Georgia May Jagger Launch Short Film On Facebook
If Los Angeles does anything better than the rest of the world, it’s denim and entertainment. On September 7th, 2011, Los Angeles-based premium denim darling Hudson Jeans is launching the virtual premiere of its fall campaign starting Georgia May Jagger and Patrick Schwarzenegger with a short fashion film on Facebook.
Inspired by Andy Warhol’s screen testts, the campaign …