Is Target Having A Brand Identity Crisis?

Target Debuts Jason Wu and The Shops; Target’s Brand Identity Crisis Continues

When you say the name Jason Wu, you instantly visualize iconic images of Michelle Obama, beautifully crafted Brizo home …

Buddy Media Launches Power Your Connections Art Illustration Contest

Buddy Media has launched a new contest in time for SXSW.  The “Power Your Connections™ Illustrator Contest,”  asks artists to submit their illustrative interpretation of the art of connections in …

How Women In Hollywood Use Social Media To Market Entertainment

How Entertainment Executives Use Social Media To Market To Multicultural Audiences

The media that consumers have access is vast. Television programs and magazines are now available live, on demand and via …

Advertising Executives Call For Multiculturalism in Agencies

Ad Agencies & Entertainment Studios Need To Work On Multicultural Diversity
At the 2011 ADCOLOR  Industry Conference this weekend, top executives from entertainment studios and advertising agencies gathered to discuss business …

Hudson Jeans + Georgia May Jagger Launch Short Film On Facebook

If Los Angeles does anything better than the rest of the world, it’s denim and entertainment. On September 7th, 2011, Los Angeles-based premium denim darling Hudson Jeans is launching the …

INFOGRAPH: The Most Viral Brands Of 2010

Source: ViralAdNetwork
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DVF Fall Campaign Has Us Daydreaming About Autumn Adventures

We’re having a hard time working at FMM today.  We received these amazing images of the Fall 2011 DVF ad campaign, and we’re head over heels in love.  The exquisite …

Retailers Leverage Transmedia; Toshiba + Intel Launch The Inside Experience

It wasn’t long before branded entertainment from the film industry seeped into the realm of retail and consumer products. This week, Toshiba and Intel have launched The Inside Experience, a …

Diet Coke Targets The Fashion-Savvy With Style It Light Campaign

In an attempt to connect with style-savvy fashion mavens the world over, Diet Coke has teamed up with Yahoo! Lifestyle to create Style it Light, a website focused on fashion …

Robin’s Jean Re-Brands + Debuts Webisode

Robin’s Jean, a Los Angeles based denim brand recently launched a unique Facebook campaign featuring a series of webisodes.  This project is part of Robin’s Jean’s holistic re-branding strategy.
SinFactory Media, …

Find Your Aura: Inside The Whimsical World Of Converse

Converse Aura from nailgun* on Vimeo.
With the help of the creative geniuses at nailgun*, lifestyle footwear brand Converse has taken inside the whimsical, wonderful world of their Gen Y consumer. …

Chrysler + John Varvatos Unearth Talent In Detroit

Airing on all major TV networks in New York City, award-winning menswear designer John Varvatos stars in Chrysler’s one minute commercial ‘Imported From Detroit.’ The commercial specifically emphasizes the rock …