Articles in Advertising Campaigns
The Ideas Project is a Nokia sponsored website, meant to present the ideas of big and influential thinkers in communications to a wider audience.
Experts who are involved with the Ideas Project include professors from Harvard, …
Sometimes technology just isn’t easy to understand. It’s portrayed hard, tough, mechanical and emotionless, and sometimes, down right overwhelming.
However, technology is not just for geeks who love to build computers and code. The Internet, for …
In the past two weeks, Zappos.com has had a stream of online attention due to a pricing mistake on its new discount site, 6pm.com.
From midnight to 6 a.m. on Friday, May 21st, the majority of …
Fashion advertisements are not meant just to showcase certain items and brands. They are meant to be beautiful, too, and good advertisements are meant to awe and inspire.
The very ingenious Fashion Ad Explorer compiles all …
Theirry Mugler experiments with crowdsourcing and user generated content through its site Womanity.com
On March 8, 2010, Thierry Mugler launched womanity.com. The site was inspired by the idea of feminine identity and was developed as a …
Case Study: Creating an Insider Shopping Event on Facebook for Rachel Roy & Why It Worked
Guest post by Andrew Sirotnik, Fluid Agency
Fluid (@Fluid), an interactive marketing agency, launched a fan-only, pop-up store on facebook for …
Following in the footsteps of Mylie Cyrus, Iconix Brand Group, Inc. has partnered with Walmart to bring Gen Y Consumers something they want – celebrity endorsed fashion at conscious price points.
Iconix debuted its marketing campaign …
For the discerning individual who strives to be distinctive, we bring you the MacBook Supreme Ice Edition designed by Stuart Hughes. It’s so beautiful, we just cut and pasted the description, we couldn’t feature this …
First, Loubutin and now Mad Men. Mattel announced that new ‘Mad Men’ show Barbies are being released as part of their Fashion Model Barbie Collection. The characters to become dolls are Don Draper, Betty Draper, …
The leaders of five major magazine companies — Charles H. Townsend, Conde Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media — today jointly announced the …







