Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Articles in Advertising Campaigns

Nokia’s The Ideas Project Offers Communicative Expertise
07/11/2010 – 6:57 am | Comments
Nokia’s The Ideas Project Offers Communicative Expertise

The Ideas Project is a Nokia sponsored website, meant to present the ideas of big and influential thinkers in communications to a wider audience.

Experts who are involved with the Ideas Project include professors from Harvard, …

What’s Your Life’s Scoop?
06/28/2010 – 7:39 am | Comments
What’s Your Life’s Scoop?

Sometimes technology just isn’t easy to understand.  It’s portrayed hard, tough, mechanical and emotionless, and sometimes, down right overwhelming.
However, technology is not just for geeks who love to build computers and code.  The Internet, for …

Zappos 6PM, $1.6 Million Mistake or Viral Marketing Ploy?
06/05/2010 – 6:09 am | Comments
Zappos 6PM, $1.6 Million Mistake or Viral Marketing Ploy?

In the past two weeks, Zappos.com has had a stream of online attention due to a pricing mistake on its new discount site, 6pm.com.
From midnight to 6 a.m. on Friday, May 21st, the majority of …

New Resource: Fashion Ad Explorer
06/02/2010 – 6:11 am | Comments
New Resource: Fashion Ad Explorer

Fashion advertisements are not meant just to showcase certain items and brands.  They are meant to be beautiful, too, and good advertisements are meant to awe and inspire.
The very ingenious Fashion Ad Explorer compiles all …

Thierry Mugler’s Womanity.Com Gains Social Momentum
05/18/2010 – 8:25 am | Comments
Thierry Mugler’s Womanity.Com Gains Social Momentum

Theirry Mugler experiments with crowdsourcing and user generated content through its site Womanity.com
On March 8, 2010,  Thierry Mugler launched womanity.com. The site was inspired by the idea of feminine identity and was developed as a …

Rachel Roy’s Insider Shopping Event on Facebook
05/14/2010 – 5:58 am | Comments
Rachel Roy’s Insider Shopping Event on Facebook

Case Study: Creating an Insider Shopping Event on Facebook for Rachel Roy & Why It Worked
Guest post by Andrew Sirotnik, Fluid Agency
Fluid (@Fluid), an interactive marketing agency, launched a fan-only, pop-up store on facebook for …

Op’s Marketing Campaign for “Rocks Your Shine”
04/06/2010 – 4:43 am | Comments
Op’s Marketing Campaign for “Rocks Your Shine”

Following in the footsteps of Mylie Cyrus, Iconix Brand Group, Inc. has partnered with Walmart to bring Gen Y Consumers something they want – celebrity endorsed fashion at conscious price points.
Iconix debuted its marketing campaign …

Apple Gives Stylish Geek Girls What They Want – BLING!
03/29/2010 – 7:33 pm | Comments
Apple Gives Stylish Geek Girls What They Want – BLING!

For the discerning individual who strives to be distinctive, we bring you the MacBook Supreme Ice Edition designed by Stuart Hughes. It’s so beautiful, we just cut and pasted the description, we couldn’t feature this …

Barbie + Mad Men…the Cocktails Must Stay Behind
03/20/2010 – 12:05 am | Comments
Barbie + Mad Men…the Cocktails Must Stay Behind

First, Loubutin and now Mad Men. Mattel announced that new ‘Mad Men’ show Barbies are being released as part of their Fashion Model Barbie Collection. The characters to become dolls are Don Draper, Betty Draper, …

Magazine Publishers To Launch “Commitment To Print” Advertising Campaign
03/02/2010 – 12:15 pm | Comments
Magazine Publishers To Launch “Commitment To Print” Advertising Campaign

The leaders of five major magazine companies — Charles H. Townsend, Conde Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media — today jointly announced the …