How designers, events and brands are leveraging real time benefits of social media, streaming video and community-wide involvement.

What happens when the most Lux blogzine on the West Coast comes to New York and teams up with two of the most stylish blogs on East Coast?
LadyLUX is sponsoring the launch of two web-sites …

Alexander Wang “Change” Tank

Macala & I were inspired by Wayne Arnold’s article on Agencies as Change Agents published on AdAge.com. Wayne states that “a company that describes itself as an agency is doomed”. He’s right. What Wayne speaks …

In my daily roll as Community Director (aka Herder of Cats), I delve into and become engrossed in many conversations on a wide variety of subjects. I’d say I get inspired quite a few conversations …

Post by Maria Ogneva, Director of Community
This post was inspired by the discussion I participated in on this PBS Mediashift blogpost.
One of the commenters brought up an interesting position (albeit a bit strongly worded), which …

Post by Maria Ogneva, Director of Community
This post is inspired by conversations I’ve had and will continue to have with clients and their teams. I thought it would be appropriate to share this out with …

Post by Maria Ogneva, Director of Community
As I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a bit of a baptism by …

Post by Maria Ogneva, Director of Community
If there’s one thing that you should take away from this post, it is that Marketing (online, social or otherwise) is not a drive-by shooting. Marketing is holistic, and …