To Stream or Not To Stream

How designers, events and brands are leveraging real time benefits of social media, streaming video and community-wide involvement.

Getting a bit LUX with StyleMom & GlamourCow

What happens when the most Lux blogzine on the West Coast comes to New York and teams up with two of the most stylish blogs on East Coast?
LadyLUX is sponsoring …

Are You An Agency or A Change Agent?

Alexander Wang “Change” Tank

Macala & I were inspired by Wayne Arnold’s article on Agencies as Change Agents published on AdAge.com. Wayne states that “a company that describes itself as an agency is …

Fashionably Late to the Social Media Party?

In my daily roll as Community Director (aka Herder of Cats), I delve into and become engrossed in many conversations on a wide variety of subjects. I’d say I get …

Community Management: Moderating Democratically

Post by Maria Ogneva, Director of Community
This post was inspired by the discussion I participated in on this PBS Mediashift blogpost.
One of the commenters brought up an interesting position (albeit …

How and When to Build an Online Community

Post by Maria Ogneva, Director of Community
This post is inspired by conversations I’ve had and will continue to have with clients and their teams. I thought it would be appropriate …

So What’s Community Management Anyways?

Post by Maria Ogneva, Director of Community
As I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a …

Marketing is Not a Drive-By Shooting

Post by Maria Ogneva, Director of Community
If there’s one thing that you should take away from this post, it is that Marketing (online, social or otherwise) is not a drive-by …