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Articles by Macala Wright
Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.
Inside FMM: What’s in Macala’s Other Bag
Today, FMM is launching a campaign with ALDO that will take you, the reader, inside the tote bags of fashion industry professionals everywhere.
We could not be more excited. I must admit, I was very surprised and a little emotional when ALDO asked us to create a campaign with them in conjunction with all the FMM …
Six Killer Interior Design Brand Blogs to Read Now
Shortly after the design bloggers conference this past week in LA, the editors of FMM became enthralled with the way that online retailers like Wayfair, Joss & Main, Hayneedle, The Foundary, One Kings Lane, Kohler, Bejamin Moore and Sherwin Williams develop and execute blogger and brand content strategies. We went on a quest for the …
‘Remodeled:’ Stars Aren’t Born,They’re Made
With the recent launch of the new hit TV series “Smash,” from Hollywood to Broadway, style industries professionals are beginning to understand the meaning of the phrase: Stars aren’t born, they’re made. In fact, that state is ultimately what drives Hollywood to discover, launch and grow new talent. That in itself is an art and a …
VIDEO: ALDO Asks, What Defines Luck?
PlayHow Do You Define Luck?
ALDO is at it again, enticing and engaging their fans with a fun video that’s driven an interactive, yet simple, question that open to broad interpretation.
What does lucky mean to you?
Hitting the jackpot?
Falling in love in an elevator?
That day when you’re making every shot, killing every joke?
Or …
Club Monaco & Tommy Ton Launch Global Social Giveaway
How many of you spotted Tommy Ton running around New York with a really cool Navy canvas and leather bag during Fashion Week? Well, we did.
Yes, the rumors are true. Tommy Ton has become the latest mainstream blogger to partner with a large brand for a bag collection. And it’s gorgeous. Check the campaign here …
Mobile Beauty App Launches for Multicultural Women
How many of you have heard of House of Mikko? Well, if you haven’t, FMM is proud to take you inside this social beauty community and its new mobile app that caters to women of all ethnicities, encouraging them to do one thing– love how they look.
How it works
Founded by San Francisco-based entrepreneur Kimberly Dillon, …
How to Properly Pitch a Lifestyle Blogger
Earlier last year, I wrote a piece entitled “How To Fix The Broken Relationship Between Brands and Bloggers.” The op-ed piece let me share my point of view about bloggers taking on agents in order to build business with The New York Times, The Street and AdWeek.
From there, it’s led me to start exploring these dynamic relationships now …