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Articles by Macala Wright
Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.
Foursquare + Fashion = GAP ADS
Hot off their branding debacle, GAP is redeeming itself with Foursquare co-founders Dennis Crowley and Naveen Selvadurai in their latest winter ads. Hey, FashionablyMarketing.Me is all about merging fashion and technology — but this isn’t quite what we meant. But hey…hot fan boys (flash back to our Austin SXSW Diggnation days) as models? We’re game. …
11.12.2010: Men In Fashion, The Need For iPads & Mobile Luxury
Fashion Marketing News This Week
Event: Behind The Seams Conference Los Angeles: On November 20, Afingo ill offer over 1,000 industry professionals a chance to interact with the leading minds of the fashion industry at this day-long fashion industry forum.
U.S. E-Commerce: H&M Missing Revenue Stream: H&M has a huge online presence, but is losing sales …
Club Monaco Delves Into Social Media with CM Culture Club
It looks like another brand we lust after has delved into social media waters…this time, it’s @ClubMonaco. Club Monaco has taken to Twitter as well as launch a beautiful branded blog. Following in the vein of Anthropologie’s The Anthropologist, Louis Vuitton’s Nowness and FCUK’s Manifesto, we now have another branded content site to love and …
To Paris With Love
Any one who’s read my writing knows that I’ve been a long distance romance with Paris via twitter for almost a year and a half. One day, an amazing little french fashion shop known as Je Ne Sais Quoi reached out to me asking requesting a follow on twitter; of course, I accepted and followed …
New Models For Fashion Licensing, Merchandising and Design
Los Angeles entrepreneur David Latty plans to change the model for the fashion industry, particularly in the area of licensing.
Latty owns Jaguar International, a licensing and merchandising company that develops private label brands for celebrities, stylists and companies looking for a slice of the $200 billion being spent in the junior …
EVENT: Behind The Seams Conference Los Angeles
This fall, AFINGO.COM, the leading social-networking platform for the apparel manufacturing community, will offer over a thousand industry professionals the rare chance to interact with the leading minds of the fashion industry at its inaugural day-long “BEHIND THE SEAMS” Fashion Industry Forum.
Presented at Raleigh Theaters in Los Angeles, “Behind The Seams” taps 30 top designers, …
U.S. E-Commerce: H&M Missing Revenue Stream
Fashion Business Professional Incubator Series
Two years ago, we started FashionablyMarketing.Me in order to explore the complexities of online marketing for the fashion industry; it also helped establish our voice and thought leadership in the digital media space. This year, we’re launching our Fashion Marketing Incubator Series. FMIS hopes to serve as a “platform” for the …