I love growth and expansion. Having @FleurDeOui run a piece of your life is divine :) Hopefully @MJDarlington doesn't get too jealous.
Articles by Macala Wright
Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.
Supporting Small Business Brings Big Success
According to the U.S. Small Business Administration, more than 27 million small businesses are currently operating in the U.S. Large corporate entities such as American Express, Sam’s Club, UPS, Wells Fargo and Southwest Airlines know the importance and economic impact the smaller companies have on their bottom line. It’s why all of them focus their marketing …
Lucky Magazine Launches History of Shopping Timeline
In fashion, the one thing we know that we have plenty of is history. Not only that, we also have archives and treasure troves of IMAGES and VIDEOS to tell those stories. Bloggers and media publishers are harnessing the power of Facebook’s brand timelines not only to drive deeper engagement and conversations, but to tell …
Black Women in Hollywood on the Rise
As digital marketing experts, the editors of FMM are always looking for new digital marketing strategies and cutting edge campaigns in the fashion, entertainment, interiors and lifestyle spaces. Many times, we’re just on the lookout for something cool. When we heard that Rihanna was one of the stars of the upcoming feature film release Battleship, …
EXPRESS Launches Loyalty Program with Social Rewards
Express has launched Express NEXT, a new points-based loyalty program open to all Express customers throughout the United States. Inspired by customer feedback and extensive market research, Express NEXT replaces the previous loyalty program that was only available to Express Credit Card holders, and is designed to meet the Express shopper’s habits both in-store and …
SXSW: Jakprints Offers Quality, Quirky Printing Solutions for Fashion
Originally discovered during BlogWorld, then reintroduced at SXSW, I’d forgotten about the coolness of JakPrints (not to be confused with JackThreads).
As marketers, bloggers and designers, we’re always looking for cost effective business solutions that let us showcase our brands in style. Well, I think JakPrints is a great place to start–and you may end up …
Inside FMM: What’s in Tamie Adaya’s Other Bag
From Los Angeles to Austin, San Francisco to New York, in the past few weeks, our Other Bags by ALDO have become well-traveled totes! Thus the perfect extension of our personalities and lifestyles. I promised you surprises on this social journey. And here’s my first (of three).
My dear friend and partial muse Tamie Adaya, excited …
SXSW: Pointburst Distributes Social Content to Affiliate Programs
Post Once. Publish Everywhere. That’s the message of Pointburst, a social content management system founded by Phil Elias and Mick Twomeya of Dallas, Texas.
Pointburst aims to let brands and retailers manage all of their social media content and their affiliate programs from one place using the software’s cloud-based library.
Brands and retailers can simultaneously publish relevant …