perfectly ladylike, how @shopbop uses Pinterest for marketing. http://t.co/fPFANVMU
Articles by Macala Wright
Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.
LVMH Launches ‘The Future Of Tradition’ Campaign
The corporate headquarters of LVMH has launched a very interesting Facebook campaign called ‘Exploring the Future of Tradition‘. The campaign aims to create internal forums in 10 cities around the …
Are You Gonna GetGlued On Social Rewards?
Have you noticed your fashionable followers experimenting with new social technologies and mobile apps lately? I have. As quickly as they’re posting to Pose, Instagram and Pinterest, they’re also starting …
CheckPoints + ShopSavvy Revolutionize In-Store Consumer Engagement
ShopSavvy, a mobile shopping assistant app, and CheckPoints, a product engagement company, have announced a partnership to create and deliver highly targeted advertising campaigns, connecting Fortune 500 brands to millions …
Retailers H&M and Macy’s Also Launch Google+ Business Pages
Along with Burberry, retailers Macy’s and H&M have launched Google+ business pages. H&M’s Google+ page has nearly 4,000 followers and Macy’s Google+ page has nearly 3,700 followers.
H&M’s page sports the …
Google+ Launches Business Pages With Burberry As Its First Luxury Brand
It’s here, Google + for Business, and luxury retailer Burberry is the first one on board. Less than 24 hours hours after Google announced the launch of brand pages, Burberry …
Hit By Art Hard, When A Writer Loses Her Words
It was hard for me to know where to start this post. I’ve spent hours thinking of how to present it…two parts, three parts or four? I fought on how …
Barney’s New York Fashionably Profiles FMM’s Macala Wright
As women in fashion, we all moments that represent significant milestones in our lives. When we achieve those milestones, we are not only tickled pink, but we find the motivation …
New York City Fashion Firms Seek To Attract Top Student Talent
New York City Economic Development Corporation and Parsons The New School for Design have launched a joint initiative called Fashion Draft NYC.
Fashion Draft NYC is one of six fashion industry-focused …
YouTube Moves Into Lifestyle Content With Original Video Programming
YouTube has announced that it will be rolling out around 100 original channels with professionally produced shows, in a bid to compete with satellite and cable TV providers by giving …
Digital Social Media Magazines For Small Businesses Launch
GSG World Media has launched four magazines that will help small business owners understand and make the most out of social media. Tweeting & Business (Twitter), FB & Business (Facebook), …
DKNY Moves “Notes On A City” To Tumblr; Expands Brand Content
Brands as publishers is nothing new. But brands that do it well is another story. As you may have read in my Mashable articles, I’m very discerning when it comes …
Longchamp Leverages Video & Bloggers For International Luxury Launch
Guest post by Shirley Pellicer. Based between Paris and New York, Pellicer is a Marketing Digital specialist for luxury brands. She created the SPNY InterActive Agency in 2009.
To launch its …