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Articles by Macala Wright
Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.
Bergdorf Goodman And Fendi Crowdsource Luxury Handbag Design
Bergdorf Goodman and Fendi partner to crowdsource luxury handbags; campaign features integrated, holistic approach to social media.
Last week, Bergdorf Goodman launched a Facebook contest to crowdsource the design of the next Fendi 2Bag. The Facebook campaign is supported by complimentary Facebook apps on the BagSnob.com and Fendi.com Facebook fan pages (we love how they integrated …
Three Fashion Brands Making Mother’s Day Sweet Via Social Media
Mother’s Day is just around the corner. Do you want to do something utterly amazing for the special woman in your life or want to get her something that’s just over the top but don’t have the funds? We’ll, thanks to very cool social media campaigns, you may be in luck.
1. COACH – “Mother’s Day …
eBay Believes All Women Are Heroes
eBay Fashion continues to leverage crowdsourcing as a mainstream marketing tactic for fashion retailers by the launch of their their largest social media initiative surrounding the stories of their community members’ mothers for Mother’s Day 2011.
The launch of ‘Every Mom’s a Hero,’ – an integrated campaign made up of two components. The first component invites …
Daillly launches Virtual Goods To Benefit Japan Relief Efforts
Our sister site, The Next Web, brought something important to our attention this morning, and that was Daillly. Daillly, daily deals sites that specializes in selling apps, online services and virtual goods for social games, has launched an initiative to raise money for Save The Children’s Japan Earthquake Tsunami Relief.
Starting Monday, users …
Kate Spade Made Me Shop On Facebook By Giving Me A SneakPeeq
As I’ve been diving into the deep, diverse world of Facebook and the commerce possibilities it holds for retailers, I was delighted to make yet another discovery this past week that made me love f-commerce even more. Kate Spade launched a spring collection sale, powered by sneakpeeq, designed exclusively for their Facebook fans.
As a fan …
Asian Fashion Summit Singapore: The Rise Of Asian Consumerism
Macala Wright To Present “New Media’s Impact On Asian Consumerism” at Asian Fashion Summit and Audi Fashion Festival in Singapore.
Asia Fashion Summit, Singapore’s only premier business conference for the fashion industry, today unveiled a stellar line-up of the world’s fashion insiders that it will bring together to speak at the Summit from May, 18-20th, …
Digital E-commerce Brillance: Founders & Followers
Do you love fashion and art?
Do you love to know what makes fashion influencers tick?
Are you a glutton for fashion branded content?
Well, then we’ve found an online retailer that you’re going to be head over heals in lust with. Founders and Followers combines all the things we’ve mentioned above in a manner that will …