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Articles by Macala Wright

Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.

Inside The Influencer Project: Bloggers We Love

12/07/2011 – 10:53 PM | One Comment | 1,725 views
Inside The Influencer Project: Bloggers We LovePlay

We love bloggers, we started as bloggers and became a media group. So while working in Las Vegas this past August, we took the time to steal some very fun …

FanFueled Launches Live Event Marketing Platform

12/06/2011 – 5:17 AM | 2 Comments | 1,400 views
FanFueled Launches Live Event Marketing Platform

FanFueled Become the Chicago Tech Start-Up to Watch with New Event Marketing Platform that offers Influencer Tracking, Rewards Fan Engagement and Social Analytics

FanFueled gives event organizers the ability to recognize their most …

Tumblr, Pinterest and How to Publish Your Tweets

12/05/2011 – 5:03 AM | 1,470 views
Tumblr, Pinterest and How to Publish Your Tweets

New Technology: Ether Press Enables Twitter Users to Create Books Utilizing Lulu.com

Ether Press creates publish-on-demand artifacts of the ephemeral. In other words, Twitter users can create compilations of their tweets …

Coach Partners with Coolhunting for Editorial Project

12/02/2011 – 6:04 AM | 1,871 views
Coach Partners with Coolhunting for Editorial Project

Coach, a brand that’s made working with bloggers not only hip, but relevant to its brand’s DNA (and sales), has launched a fun little editorial project (loving that it’s published …

Curisma: Where Cool Kids Buy The Coolest Gadgets

12/01/2011 – 6:05 AM | 4 Comments | 1,658 views
Curisma: Where Cool Kids Buy The Coolest Gadgets

An MIT startup launches a new sale site for community-curated tech products that incorporates social interests for product recommendations.
Lifestyle aficionados love flash sale sites. From Swirl to Gilt, One Kings Lane …

Hermes Launches Interactive ‘Scarf In The City’ Campaign

11/30/2011 – 10:47 AM | 2,613 views
Hermes Launches Interactive ‘Scarf In The City’ Campaign

Tomorrow luxury brand Hermès is launching Scarves In the City. As part of the Hermès Paris Mon Ami campaign, the luxury fashion label is opening up a special pop-up store …

Micheal Kors Launches Handbag Facebook Campaign

11/26/2011 – 4:00 AM | 2 Comments | 2,788 views
Micheal Kors Launches Handbag Facebook Campaign

Micheal Kors uses Facebook to showcase the Fashionable Life of the Hamilton Tote…and other handbags.

Today designer Michael Kors launch of a new Facebook campaign, Bag Alert, in which established street-style …

ModCloth Launches Design Contest; Acquires Velvet Brigade

11/23/2011 – 5:10 AM | 1,988 views
ModCloth Launches Design Contest; Acquires Velvet Brigade

Make the Cut contest offers community opportunity to have design sketches put into production and sold on ModCloth.com
ModCloth is taking a giant step toward its mission to fundamentally change and …

The InsideFMM Fashion Influencer Project

11/16/2011 – 10:07 AM | One Comment | 2,768 views
The InsideFMM Fashion Influencer Project

Influence is a topic that runs through every facet of fashion, lifestyle and entertainment these days. Our the years, I’ve had a lot to say about identifying and working with …

Trend Spotted: Pantone’s Spring 2012 Colors

11/15/2011 – 5:04 AM | 1,982 views
Trend Spotted: Pantone’s Spring 2012 Colors

There’s nothing we like more than visually appealing, pretty things in our digital and physical mailboxes. While in New York, I picked up a copy of Pantone’s spring 2012 color …

Raising Cache Hosts Disruptive Fashion Event With Start-ups

11/14/2011 – 8:15 AM | 1,243 views
Raising Cache Hosts Disruptive Fashion Event With Start-ups

On November 17th, Raising Cache will bring together more than 1,000 members of New York tech, fashion, media, and arts under the roof of the State Armory to raise $100,000 …

Via Privé Launches Philanthropic Activewear Line

11/14/2011 – 5:08 AM | 1,325 views
Via Privé Launches Philanthropic Activewear Line

We’re all making more conscious decisions about the apparel we’re purchasing today. We care about quality, impact on the environment and brands that support and empower those less fortunate.Well, there’s …