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Articles by Macala Wright
Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.
Gilt City Allows New Yorkers To Escape To The Hamptons
This week, Gilt City launched its first month-long, online sale event featuring weekend escapes and exciting happenings in the Hamptons.
Gilt City’s Hampton House event starts August 12th and will run through Labor Day weekend. Luxury Daily reports that all of the events were curated by Lee Brian Schrager, Gilt City’s chief lifestyle advisor, and Ben …
Retailers Leverage Transmedia; Toshiba + Intel Launch The Inside Experience
It wasn’t long before branded entertainment from the film industry seeped into the realm of retail and consumer products. This week, Toshiba and Intel have launched The Inside Experience, a social film experience touted to be a “live entertainment experience, blending film and social media” in order to launch the Toshiba Satellite P775 laptop.
The project …
Macy’s, H&M And Saks Fifth Avenue Become Fashion Stars
Fashion Star, a NBC reality tv series hosted by Elle McPherson, pits designers against each other in a contest to see who can design the best clothes for regular people. Variety reports that in a 10-episode show, 14 unknown designers compete to have their lines launched in department stores around the country.
Each hour-long episode will …
Fashion Bloggers: Want To Blog Your Way To The Front Row?
The Front Row. In the fashion world, a seat that signals to others that you have a priceless commodity: Influence. For bloggers, this means even more: acceptance amongst the “old guard” and recognition of their dedicated audience’s value. However, the struggle for those looking for more than their “15 minutes” is figuring out how to …
Social + Shopping: ShopStyle Partners With Rent The Runway
Do I Rent It Or Do I Buy It? That Is The Question!
Global fashion search engine ShopStyle has partnered with Rent the Runway, the premier online destination for dress and accessory rentals, to offer ShopStyle’s audience of 20 million women a new way to find, discover and wear the best designer fashion brands.
The partnership gives …
ENK Trade Show Expands Digital Presence With WSA Generation
In anticipation of its upcoming footwear trade show at the Sands Expo & Convention Center in Las Vegas on July 27, 28, and 29, 2011, ENKWSA is putting the finishing touches on its second consecutive “S” Lounge.
In February 2011, ENKWSA launched the “S” lounge, a synthesis of style and entertainment. The 5000-square foot playground featured …
Move Over Delicious, Faveous Is About To Become A Social Aggregating Favorite
During our daily delight of indulging in PSFK, a new startup popped up on our radar. Faveous is a social media bookmarking turned social aggregator, collecting all all the items you’ve starred, liked, dug or favorited on Twitter, Google Reader, Youtube, Dailymotion and Facebook in one place. Basically, our Google Reader, StumbleUpon and Delicious just …