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Articles by Macala Wright
Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.
The Editor’s Office: Technology & Trinkets Worth Owning
As publisher of FMM, I’m often asked “do you do anything else but write and run the FMM empire?” I laugh, first at the word “empire” and second at “do you have a life?”
Actually, I live a very full life, I take photos, I explore LA looking for content for February On 7th (my personal …
Social Commerce: Threadflip Allows You to Sell Your Closet
There’s yet another new fashion technology on the runway and in the trade show aisles known as Threadflip. Launched last week, Threadflip (backed by Baseline Ventures and First Round Capital with seed funding of $1.6 million) aims to provide a new way to discover, buy and sell fashion.
“Our investment in Threadflip underscores our interest in disruptive …
Pimkie Brings Users Color Forecasting In Real-Time
There’s a new resource for fashion designers, bloggers, editors and forecasters on the web. Pimkie Color Forecast allows you to see what colors people are wearing in Paris, Milan and Antwerp in real time. Created by French fashion retailer, Pimkie, the guide shows you what colors and their corresponding numbers, are hot in Paris, Milan …
Burberry Extends Digital Presence In Asia with Live Event
Luxury retailer Burberry debuts the first Burberry World Live – a live event concept which will tour cities globally including London, Hong Kong and Chicago later this year. “This is the first fully immersive 360° experience following it’s multi-sensory experience, tested in Beijing earlier last year, is the first to blur the physical and digital …
Betsey Johnson Lands Reality Show on Style Network
Betsey Johnson’s New Reality Show! Betsey + Lulu on the Style Network!
69-year old designer, Betsey Johnson is getting her own reality show and we couldn’t be more excited. Famous for her skulls, and closing her fashion shows by doing a cartwheel on the runway, Betsey Johnson is making her way to the small screen with …
CityMaps Expands Mobile Consumer Shopping Guides to San Francisco & Austin, TX
Last year, we raved about CityMaps launching interactive consumer shopping guides in New York City. To start Q1 of 2012 off right, CityMaps announced the next version of the website, a new iOS app and expanded local coverage that includes New York City, San Francisco and Austin. From deals at local bistros to “Angela” taking …
EXCLUSIVE: The YSL Experience & Digital Beauty
Editorial contributed by: Shirley Pellicer, founder and CEO of SPNY InterActive
To launch its new Vernis à Lèvres glossy stain lip line, YSL created a new website, YSL experience, and leveraged social media, blogger partnerships, mobile and retail-tainment. After several studies and focus groups, the intuition of YSL Beauty staff was confirmed: consumers spend more time …