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Articles by Macala Wright
Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.
5 Truths of the Digital African-American Consumer
Did you know that there are 27 million African Americans online, spending an average of 32 percent of their time online with buying power expected to exceed $1.2 trillion dollars in 2012?
In May 2011, Google partnered with GlobalHue and Ipsos OTX MediaCT to conduct proprietary research in the African American market. They collectively designed and …
Traackr Alpha Lists Identify Luxury Business Influencers + Online Personalities
Influence is one of the most talked about topics on the web. What we want to know as marketers:
How do we measure influence?
How do we identify influencers that are relevant to my product, service or brand?
Is there new talent out there that I’m missing and how do I find them?
Are the celebrities, bloggers and well …
Versace + H&M Partner with Polyvore To Launch Latest Collaboration
On October 20th, the fashionable users of Polyvore will be able to create “The Very Best Of Versace For H&M” sets. At the end of the week, Donatella Versace will choose her favorite three sets and winners will win an exclusive scarf from the collection. To find our more and enter, follow Versace on Facebook …
Los Angeles Event: Fashion Goes Digital
One of our all time favorite technology networking groups, Digital LA presents its fashion panel next week. Join some of LA’s funnest fashion personalities for a great night of networking, crazy catwalks and info on how fashion is going digital in Hollywood.
REGISTER ONLINE: $18.00
Where: Shangri La, 1301 Ocean Avenue, Santa Monica, CA
When: Monday, October 17th, …
Wednesday Wisdom: Digital Shifts in the Fashion World
The Seven Books Bloggers Should Read in order to set successful career goals, become more business savvy women or get an agent. – FMM
Who Shops Couture? – According to Hermes, Ungaro and Dior, women in the middle east are the largest group consuming luxury goods, and they are likely to remain so. – Elle UK
Fashion Trade …
Licensing Luxury: Jil Sander Partners With LG to Expand Lifestyle Brand
In collaboration (aka very cool licensing agreement) with LG Electronics, Jill Sander, the German fashion house has decided to take a step into the lifestyle brand arena by launching its first mobile phone design.
Running on Windows Phone 7.5, the latest smartphone OS by Microsoft, the Jil Sander Mobile include a 3.8 touchscreen, 5 MP camera …
L2 Releases Latest Luxury Fashion Index; US Brands Lead In Digital Innovation
Today L2 releases their digital Index for fashion brands. The report provides a comprehensive look at not only brands’ digital aptitude, but a review of the social media platforms such as Polyvore, Instagram and Tumblr that the fashion industry is zealous about using. The insights in the report reflect huge possibilities in mobile, social commerce …