perfectly ladylike, how @shopbop uses Pinterest for marketing. http://t.co/fPFANVMU
Articles by Macala Wright
Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.
Brand Challenge: Don’t Tweet About Discounts
As part of our jobs, we follow just about every fashion, beauty and home design brand with a social pulse on Twitter. In our editorial meetings, we began discussing Twitter …
Marc Jacobs Creates Photo Sharing Success with #MARCFAM
How do you bring together the social photos your customers are sharing? If you did bring them all together, what would it look like? Well Marc Jacobs has the answer. …
New Year, New You: The Death of Your Old Habits
The writers of FMM have something in common: we’re all active in our wellness and health. Whether it’s yoga, pilates or horseback riding, we love taking care of our bodies, …
13 Brilliant Fashion & Luxury Brand Videos Of 2011
Fashion’s foray into online video was spectacular in 2011, and it is only going to get better this year. Video is a medium that most brands understand given its proximity …
eBay’s Magento Go Makes eCommerce Beautiful
In 2011, eBay acquired Magento, an eCommerce platform that I think is one of the best online business tools in the world. We know that eBay has a knack for …
TALENT WILL RISE: ALDO Launches Tumblr Contest
The relationship between Tumblr and fashion is so beautifully symbiotic that it’s nearly impossible to imagine one without the other. We love and are inspired by Tumblr’s democratic way of …
Social Gaming and The Future of Retail
Social games have begun to influence consumer behavior and purchases. According to Saatchi & Saatchi, 66% of tablet owners play social games daily, and 46% of tablet gamers are women. …
The 10 Best Fashion, Luxury & Interior Brand Blogs of 2011
For our annual review of brand blogs, this year, we’ve expanded past fashion to include our favorite luxury and home interior and design blogs. We hope you enjoy the list.
Hermès …
The Cools Sets New Standard for Online Social Marketplaces
As fashion aficionados and technology experts, the women that run FMM are extremely picky about the social startups we write about, let alone rave about, on our website. To start …
Buddy Media Launches Power Your Connections Art Illustration Contest
Buddy Media has launched a new contest in time for SXSW. The “Power Your Connections™ Illustrator Contest,” asks artists to submit their illustrative interpretation of the art of connections in …
Hermes Launches Equestrian Focused Luxury Campaign
Be still my beating, horse obsessed, equestrian girl heart! On December 29th, 2011. Hermes launched it’s latest campaign called “My Horse and I.” I am fashionably having a heart attach …
New Year, New Directions: FMM Turns Three
I want to start this post off by saying that I hope all of our readers have had happy holidays are are ready to start 2012 with passion, determination and …