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Articles by Macala Wright
Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.
Pose Raises $3 Million; Launches Andriod, Gives Users Widgets
The mobile photo sharing app POSE is giving Instagram a serious run for it’s money in becoming the preferred app for the fashion, beauty and lifestyle industries. Last week, the mobile app raised $3million dollars, became available for Android, Windows mobile, Blackberry and all Apple platforms.
Pose Targets Bloggers Globally
What’s more, the application is heavily targeting …
Pholiofy Makes Facebook Publishing Easy For Bloggers, Brands & Businesses
Let’s face it, brands and retailers want to seriously up their marketing results from Facebook, but two things stand in their way.
Cost: Facebook Development can, and usually does, cost as much as redesigning a whole new site. The free or low cost apps are okay, but not stellar.
Ease Of Use: Even cool Facebook apps aren’t …
Can Chime.in Connect Fashion + Luxury Communities Around Lifestyle Interests?
Lately, many brands and retailers are asking. “What’s next?” in terms of social networks. We have Facebook and Twitter down. We’re holding our own with mobile photo sharing apps and Tumblr. We are simply working to stay ahead of the fashionable tech fads (sounds similar to our industry no?). Now we’re entering social media 3.0–the …
TODAY.com Partners with Celebrity Bloggers To Find Next DIY Star
Are You The World’s Next DIY Extraordinaire?
This morning, TODAY.com is kicking off TODAY DIY Style Week (October 24-28) with creative do-it-yourself projects from leading style experts. TODAY DIY Style Week showcases the rise of DIY style and offers viewers “how to” tutorials for making their own jewelry, fashion and technology accessories.
TODAY DIY Style Week …
Magento Supports New Facebook Open Graph; Adds Want & Own Buttons
eBay owned Magento has introduced new “Want” and “Own” Facebook buttons, driving social based traffic for all Magento online stores. The social buttons can be easily installed on product and catalog pages and are provided as a Magento core extension for Magento Community and Enterprise.
According to Magento, “Customers can now express themselves better than ever …
Club Monaco Facebook App Creates Kick Ass Fan Experience
A few weeks ago, Club Monaco launched their Get Inspired campaign. Which we’ve covered and tweeted out with delight and intrigue. Now, the voting has commenced on what fans favorite photos are. While beautiful and exciting, we’re a little more tickled by the overall experience on Facebook.
First, the layout is a direct translation of Culture …
Deconstructing Beauty: Zombie Boy Video Campaign Shakes Up YouTube
Do you judge a book by its cover?
Creatives, intellectuals and advertising aficionados alike know this isn’t always the best policy. Combining that statement with the largest trend in video – makeup tutorials – has lead Dermablend to partner with Rico Genest (aka Zombie Boy), the 26-year-old model and fashion muse best known for his head-to-toe …