I’ve always wanted to be able to utter the phrase, “You Could Win A Trip To Hollywood” and now I can!
Sprinkles Cupcakes, the Haute Cupcakery that made Red Velvet famous, is giving away a weekend …

Every month,  PR Couture holds a fashion marketing question and answer session for emerging fashion brands.
For January, Show Me The Pretty featured Los Angeles fashion brand Merrit Charles.
Merrit Charles’s founder, Lacey Horning, asked fashion PR …

To jump start 2010, Sportswear International Magazine has published a five page article on Social Media Marketing; the in-depth marketing article features a two-page interview with FashionablyMarketing.Me’s CEO, Macala Wright Lee.
In her interview, Macala discusses …

2009 was an amazing year for fashion brands and retailers, not only in terms of their embracing of social media, but also in terms of how they’re getting creative and dynamic with their content. 2010 …

I’ve used the holiday season to catch up on my reading, plan posts for 2010 and start testing theories and strategies for our clients.
One topic that has particularly held my attention was how retailers and …

On Monday I published 5 Ways Social Media Has Changed Fashion on Mashable.com. Here is a more in-depth article, complete with strategies and ideas for 2010.
Adopting Social Media
It’s safe to say that the fashion industry …

For an end of the year recap, I had the honor and of writing an overview for Mashable on how social media has impacted fashion brands in 2009.
The article discusses how user generated content, engaging …

I can’t believe it’s December! It’s the first year I still have Christmas shopping to do for family and friends.
While retailers are waiting to see how their sales with fare in 2009, the industry is …

One of the best books I’ve read this year was Gary Vaynerchuk’s “Crush It! Why NOW Is the Time to Cash In on Your Passion”.
In his book, Vaynerchuk says that the adoption of social media …

Per my usual pattern this morning, I sip Lavazza espresso and stumble through hundreds of articles in my inbox. I stopped when I came to PR Couture’s post on Going Solo: A Guide to Working …