I love growth and expansion. Having @FleurDeOui run a piece of your life is divine :) Hopefully @MJDarlington doesn't get too jealous.
Articles by Macala Wright
Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.
Via Privé Launches Philanthropic Activewear Line
We’re all making more conscious decisions about the apparel we’re purchasing today. We care about quality, impact on the environment and brands that support and empower those less fortunate.Well, there’s a new line on our radar that we want to share with our readers who, like us, can’t make it through the day without yoga …
LVMH Launches ‘The Future Of Tradition’ Campaign
The corporate headquarters of LVMH has launched a very interesting Facebook campaign called ‘Exploring the Future of Tradition‘. The campaign aims to create internal forums in 10 cities around the world, the cities include London, Paris, Sao Paolo, New York, Hong Kong, Singapore, Tokyo, Roma, Madrid & Geneva, in 2012.
How LVMH Can Help Make The …
Are You Gonna GetGlued On Social Rewards?
Have you noticed your fashionable followers experimenting with new social technologies and mobile apps lately? I have. As quickly as they’re posting to Pose, Instagram and Pinterest, they’re also starting to reap the rewards of social entertainment in the form of branded stickers on GetGlue.
Founded in 2010, GetGlue is a social recommendation and semantic media …
CheckPoints + ShopSavvy Revolutionize In-Store Consumer Engagement
ShopSavvy, a mobile shopping assistant app, and CheckPoints, a product engagement company, have announced a partnership to create and deliver highly targeted advertising campaigns, connecting Fortune 500 brands to millions of ShopSavvy and CheckPoints users at the precise moment their purchase decisions are being made–in the store aisle.
Through the partnership, CheckPoints and ShopSavvy can deliver …
Retailers H&M and Macy’s Also Launch Google+ Business Pages
Along with Burberry, retailers Macy’s and H&M have launched Google+ business pages. H&M’s Google+ page has nearly 4,000 followers and Macy’s Google+ page has nearly 3,700 followers.
H&M’s page sports the upcoming collaboration with Versace. What we noticed and loved is the possibility of user generated content via share your photos under their photo tab.
FMM Reader …
Google+ Launches Business Pages With Burberry As Its First Luxury Brand
It’s here, Google + for Business, and luxury retailer Burberry is the first one on board. Less than 24 hours hours after Google announced the launch of brand pages, Burberry is already in 3500+ circles. We’ve calculated that they acquired over 100 additions in 10 minutes this morning. Looks like brands are going to get …
Hit By Art Hard, When A Writer Loses Her Words
It was hard for me to know where to start this post. I’ve spent hours thinking of how to present it…two parts, three parts or four? I fought on how to write it…whether or not to analyze it…and if so, how to break it down.
So, I decided to follow the “cockroaches in my head” and …