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Articles by Macala Wright

Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.

Singapore Designer Spotlight: Veira

05/19/2011 – 3:40 PM | 898 views
Singapore Designer Spotlight: Veira

After spending the morning eating exotic fruits and an afternoon shopping on Haji Lane, I headed over to Parco next NEXT section (a Nordstrom meets Space 15 Twenty) to meet …

Affluence Or Influence: Measuring Social Reach

05/19/2011 – 5:45 AM | One Comment | 2,376 views
Affluence Or Influence: Measuring Social Reach

Social networks are booming. If a brand were to conduct a survey of 100 of its best customers, they’d find that 75 of them were part of a social network. …

PSFK: Transmedia & The Exploration Of Multi-Platform Storytelling

05/18/2011 – 6:50 AM | One Comment | 1,966 views
PSFK: Transmedia & The Exploration Of Multi-Platform Storytelling

PSFK is an addictive daily read of mine. Earlier this year, PSFK started holding Salon events at Soho House locations across the US and London. The latest in the series …

Is Your Publicist As Fake As A 5th Avenue Handbag?

05/16/2011 – 6:00 AM | 1,350 views
Is Your Publicist As Fake As A 5th Avenue Handbag?

In Los Angeles, you can walk down the street and meet 10 actors. Lately, this trend has shifted towards fashion publicists. It seems that the fashion industry is resistant to …

The Search For The Best Dressed Man In The UK

05/15/2011 – 11:48 AM | 606 views
The Search For The Best Dressed Man In The UK

Fashion Beans Asks, “Are You Britain’s Best Dressed Real Man?”
This morning, in our fashionable stumbling of the Internet, we came across a new digital decadency for you male fashionistas everywhere, …

Social Shopping Psychology: Engage, Delight And Make Us Hit BUY

05/13/2011 – 5:23 AM | 2,191 views
Social Shopping Psychology: Engage, Delight And Make Us Hit BUY

Did you know that in 2011, there will be ONE TRILLION brand mentions via social networks? Last week, over 1,000 participants from 20 countries joined 75 fashion industry experts for …

Real-Time Interview: Designer Norma Kamali

05/12/2011 – 6:15 AM | 2 Comments | 1,606 views
Real-Time Interview: Designer Norma Kamali

I spent last week living out my Carrie Bradshaw fantasies with our New York writer, Nicole Giordano. Nicole and I were reporting in real-time from multiple events. During a two …

CB2 Launches Virtual Room Design In Stores

05/11/2011 – 6:00 AM | 804 views
CB2 Launches Virtual Room Design In Stores

When it comes to interior design and decor,  online shoppers have been limited in how they could virtually plan their home spaces before they bought. Most could only use Polyvore …

New York Fashion Brands With Stellar Social Media Tactics

05/10/2011 – 6:20 AM | One Comment | 2,410 views
New York Fashion Brands With Stellar Social Media Tactics

Last week, Fashion 140 Conference was one the digital fashion events of the year.  It quickly became apparent that New York-based fashion brands are leading a digital revolution with kick …

How To Create Social Promotions That Engage Fans, Friends and Followers

05/09/2011 – 6:15 AM | 775 views
How To Create Social Promotions That Engage Fans, Friends and Followers

These days, every online shopper is immune to ads that are mediocre (or worse). They see banners every day.  Etailers have to engage potential customers in ways that are immediately …

Infographic Of The Week: Facebook Vs. Twitter Socialgraphics

05/01/2011 – 5:30 AM | 941 views
Infographic Of The Week: Facebook Vs. Twitter Socialgraphics

Apple Makes Square Mobile Payment System Available To Retailers

04/29/2011 – 5:35 AM | 848 views
Apple Makes Square Mobile Payment System Available To Retailers

By now, most retailers know of Square, the nifty little mobile payments system that turns your iPhone or iPad into an instant payment gateway. From SXSW to the PROJECT show …