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	<title>FMM&#187; Macala Wright</title>
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	<link>http://fashionablymarketing.me</link>
	<description>Fashion, Digital Marketing and Social Media</description>
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		<title>Wonderstruck Taylor Swift Leverages Augmented Reality To Launch Fragrance</title>
		<link>http://fashionablymarketing.me/2012/02/macys-marketing-taylor-swift/</link>
		<comments>http://fashionablymarketing.me/2012/02/macys-marketing-taylor-swift/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 11:30:59 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Macy's]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[Mobile Campaigns]]></category>
		<category><![CDATA[Taylor Swift Wonderstruck]]></category>

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		<description><![CDATA[Is it me, or has Macy&#8217;s digital marketing been pretty cool lately? I mean, hipper than that killer HGTV inside look at what it takes to decorate the Macy&#8217;s New ...]]></description>
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		<title>Stella McCartney&#8217;s Interactive Luxury Fragrance Campaign</title>
		<link>http://fashionablymarketing.me/2012/02/stella-mccartneys-interactive-luxury-fragrance-campaign/</link>
		<comments>http://fashionablymarketing.me/2012/02/stella-mccartneys-interactive-luxury-fragrance-campaign/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 15:00:12 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Lead Story]]></category>
		<category><![CDATA[Beauty marketing]]></category>
		<category><![CDATA[in-store events]]></category>
		<category><![CDATA[In-Store Experiences]]></category>
		<category><![CDATA[live events]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[Stella McCartney]]></category>

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		<description><![CDATA[This week, Stella McCartney launched an interactive campaign for her newest perfume L.I.L.Y. with Selfridges department store in London.
This high-profile campaign was created by New York-based Gin Lane and led ...]]></description>
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		<title>Barbie&#8217;s Dream Closet Augments NYFW</title>
		<link>http://fashionablymarketing.me/2012/02/get-in-aside-look-at-barbies-dream-closet-for-nyfw/</link>
		<comments>http://fashionablymarketing.me/2012/02/get-in-aside-look-at-barbies-dream-closet-for-nyfw/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 10:17:08 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Social Games]]></category>
		<category><![CDATA[barbie]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[live events]]></category>
		<category><![CDATA[NYFW S/S 2012]]></category>
		<category><![CDATA[Polyvore]]></category>
		<category><![CDATA[social games]]></category>

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		<description><![CDATA[Everyone&#8217;s favorite fashion-loving doll from Malibu is making her stake at New York Fashion Week like never before! This year, Barbie: The Dream Closet opens to the public in a ...]]></description>
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		<title>Refinery29 Launches Next Big Style Blogger Contest</title>
		<link>http://fashionablymarketing.me/2012/01/style-blogger-contests/</link>
		<comments>http://fashionablymarketing.me/2012/01/style-blogger-contests/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:03:12 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Contests]]></category>
		<category><![CDATA[fashion bloggers]]></category>
		<category><![CDATA[influencer outreach]]></category>
		<category><![CDATA[Refinery29]]></category>

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		<description><![CDATA[Last year, thousands entered. And thousands more voted, tweeted, and watched as five amazing finalists squared off against one another in a series of nail-biting blogging, styling, and reporting challenges ...]]></description>
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		<title>15 Ideas on Luxury &amp; Innovation from L2 Think Tank</title>
		<link>http://fashionablymarketing.me/2012/01/15-ideas-on-luxury-innovation-from-l2-thank-tank/</link>
		<comments>http://fashionablymarketing.me/2012/01/15-ideas-on-luxury-innovation-from-l2-thank-tank/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 10:23:01 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Insights & Interviews]]></category>
		<category><![CDATA[digital innovation]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[Luxury]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=33680</guid>
		<description><![CDATA[For the past year, I&#8217;ve enjoyed attending the L2 Think Tank session via Fora.TV. Whether a half a day or a full day, the session delivers so much information and so ...]]></description>
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		<title>New York Fashion Week: Fashion Bloggers Conference 2012</title>
		<link>http://fashionablymarketing.me/2012/01/new-york-fashion-week-fashion-bloggers-conference-2012/</link>
		<comments>http://fashionablymarketing.me/2012/01/new-york-fashion-week-fashion-bloggers-conference-2012/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 14:00:24 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[#NYFW]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[fashion bloggers]]></category>
		<category><![CDATA[NYFW S/S 2012]]></category>

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		<description><![CDATA[The IFB ConferenceFebruary 8th, 2012 at Milk Studios, 450 W 15th Street, NYC. Doors open at 8:30 a.m., first panel at 9 a.m., with a lunch break at 12 p.m.
Come ...]]></description>
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		<title>Texas Style Council Announces SXSW 2012 Line-up</title>
		<link>http://fashionablymarketing.me/2012/01/texas-style-council-sxsw-2012/</link>
		<comments>http://fashionablymarketing.me/2012/01/texas-style-council-sxsw-2012/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 11:02:11 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[SXSW 2012]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=34232</guid>
		<description><![CDATA[
Yes, the fashionable about to descend on SXSW 2012. For the past three years, style&#8211;whether that&#8217;s home, fashion or beauty&#8211;has become as integral to SXSW as its interactive, film and ...]]></description>
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		<title>Prada Launches 24HoursMuseum Mystery Pop-Up Event on Facebook</title>
		<link>http://fashionablymarketing.me/2012/01/prada-launches-24hoursmuseum-mystery-event-on-facebook/</link>
		<comments>http://fashionablymarketing.me/2012/01/prada-launches-24hoursmuseum-mystery-event-on-facebook/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:28:25 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[pop-up stores]]></category>
		<category><![CDATA[Prada]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=34272</guid>
		<description><![CDATA[Milanese artist Francesco Vezzoli partnered with Rem Koolhaas&#8217;s design group AMO and fashion house Prada to create a special pop-up museum, The 24HOURSMUSEUM . It opens in Paris tomorrow for ...]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Style X during SXSW 2012 Announces Speaker Line Up</title>
		<link>http://fashionablymarketing.me/2012/01/macala-wright-speaks-at-stylex-during-sxsw-2012/</link>
		<comments>http://fashionablymarketing.me/2012/01/macala-wright-speaks-at-stylex-during-sxsw-2012/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 10:34:17 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[SXSW 2012]]></category>

		<guid isPermaLink="false">http://fashionablymarketing.me/?p=34215</guid>
		<description><![CDATA[I don&#8217;t know about you, but 2012 is the year of digital enlightenment for retail, entertainment and music. This year, FMM is going deeper and further into digital that our ...]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Poltrona Frau: Italian Luxury Brand Arrives in the U.S.</title>
		<link>http://fashionablymarketing.me/2012/01/poltrona-frau-italian-luxury-brand-arrives-in-the-u-s/</link>
		<comments>http://fashionablymarketing.me/2012/01/poltrona-frau-italian-luxury-brand-arrives-in-the-u-s/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 11:21:26 +0000</pubDate>
		<dc:creator>Macala Wright</dc:creator>
				<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Design Showrooms]]></category>
		<category><![CDATA[interior design]]></category>
		<category><![CDATA[Luxury Home Furnishings]]></category>

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		<description><![CDATA[Italian luxury furniture brand Poltrona Frau recently opened a Los Angeles showroom, and the LA-based editors of FMM are simply thrilled. This evergreen European furniture maker, whose name is nearly synonymous ...]]></description>
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