Articles by Macala Wright
Interactive Marketing Strategist & Social Influencer
First, Loubutin and now Mad Men. Mattel announced that new ‘Mad Men’ show Barbies are being released as part of their Fashion Model Barbie Collection. The characters to become dolls are Don Draper, Betty Draper, …
For the past three years, I’ve been intrigued with American Apparel’s diverse use of social media marketing to build relationships with their customers, increase brand exposure and convert their social marketing efforts into meaningful revenue.
Fashion …
There’s an art to designing and crafting shoes that promote empowerment and self confidence for women. Giuseppe Zanotti shares his insights on how the craftsmanship of shoe is everything. Translating the creative vision into the …
Gen Art hosted its’ Los Angeles Fashion Alumni Celebration at the Roosevelt Hotel, hosted by Amber Rose, this week to begin the festivities surrounding L.A. Fashion Week.
“It was a pleasure to be part of the …
GetJar, an independent mobile phone application store with more than 60,000 mobile applications for major mobile platforms such as Android, Symbian and Windows Mobile, commissioned a study that predicts the global apps market to be …
When it comes to social media, having a presence on Facebook, Twitter and MySpace aren’t going to cut it anymore. Brands and retailers need to be head of the social evolution curve.
91% of mobile users …
Examiner.com is looking for new style & fashion contributors.
Contributors should be technologically-savvy, knowledgeable about fashion, have solid writing abilities, and are able to write from a local angle
Contributors are expected to publish at …
This was the first season that LA Fashion Bloggers held a LA Fashion Week event of their own; Sasha Jones (an amazing photographer and LA style blogger) was on the scene covering the events festivities. …
As we consume content on the web, how do we actually retain?
What if we read five or six articles per week, sprinkled in a few fun contests or giveaways, and delved deep into three or …
XCVI has been on of my favorite brands since I moved to Los Angeles almost 10 years ago. Once I discovered that they’d started making moves to digital marketing and outreach, we knew FMM had …


