American Apparel’s Marketing Successes with Fashion Communities
03/19/2010 – 11:44 am | Comments

For the past three years, I’ve been intrigued with American Apparel’s diverse use of social media marketing to build relationships with their customers, increase brand exposure and convert their social marketing efforts into meaningful revenue.
Fashion …

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articles on fashion marketing, digital strategy and online engagement.

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interviews with apparel, accessories and footwear professionals on digital media and fashion marketing.

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Articles by Macala Wright

Interactive Marketing Strategist & Social Influencer

Barbie + Mad Men…the Cocktails Must Stay Behind
03/20/2010 – 12:05 am | Comments
Barbie + Mad Men…the Cocktails Must Stay Behind

First, Loubutin and now Mad Men. Mattel announced that new ‘Mad Men’ show Barbies are being released as part of their Fashion Model Barbie Collection. The characters to become dolls are Don Draper, Betty Draper, …

American Apparel’s Marketing Successes with Fashion Communities
03/19/2010 – 11:44 am | Comments
American Apparel’s Marketing Successes with Fashion Communities

For the past three years, I’ve been intrigued with American Apparel’s diverse use of social media marketing to build relationships with their customers, increase brand exposure and convert their social marketing efforts into meaningful revenue.
Fashion …

Giuseppe Zanotti: Designing The Perfect Shoe
03/19/2010 – 10:30 am | Comments

There’s an art to designing and crafting shoes that promote empowerment and self confidence for women. Giuseppe Zanotti shares his insights on how the craftsmanship of shoe is everything. Translating the creative vision into the …

Highlights: Los Angeles Fashion Week
03/19/2010 – 9:50 am | Comments
Highlights: Los Angeles Fashion Week

Gen Art hosted its’ Los Angeles Fashion Alumni Celebration at the Roosevelt Hotel, hosted by Amber Rose, this week to begin the festivities surrounding L.A. Fashion Week.
“It was a pleasure to be part of the …

STUDY: Apps Market Worth $17.5 billion by 2012
03/17/2010 – 2:34 pm | Comments
STUDY: Apps Market Worth $17.5 billion by 2012

GetJar, an independent mobile phone application store with more than 60,000 mobile applications for major mobile platforms such as Android, Symbian and Windows Mobile, commissioned a study that predicts the global apps market to be …

Retailers: It’s Time To Change Social Marketing Tactics
03/17/2010 – 10:09 am | Comments
Retailers: It’s Time To Change Social Marketing Tactics

When it comes to social media, having a presence on Facebook, Twitter and MySpace aren’t going to cut it anymore. Brands and retailers need to be head of the social evolution curve.
91% of mobile users …

Show Your Style Expertise
03/17/2010 – 9:49 am | Comments
Show Your Style Expertise

Examiner.com is looking for new style & fashion contributors.

Contributors should be technologically-savvy, knowledgeable about fashion, have solid writing abilities, and are able to write from a local angle
Contributors are expected to publish at …

LAFW: LA Bloggers Fashion 2.0 Party
03/14/2010 – 10:52 pm | Comments
LAFW: LA Bloggers Fashion 2.0 Party

This was the first season that LA Fashion Bloggers held a LA Fashion Week event of their own; Sasha Jones (an amazing photographer and LA style blogger) was on the scene covering the events festivities. …

Fashionably Connected: News + Discoveries From Around The Web
03/13/2010 – 10:25 pm | Comments
Fashionably Connected: News + Discoveries From Around The Web

As we consume content on the web, how do we actually retain?
What if  we read five or six articles per week, sprinkled in a few fun contests or giveaways, and delved deep into three or …

Interview: Daniela Zeltzer, Marketing XCVI Clothing
03/12/2010 – 9:49 am | Comments
Interview: Daniela Zeltzer, Marketing XCVI Clothing

XCVI has been on of my favorite brands since I moved to Los Angeles almost 10 years ago. Once I discovered that they’d started making moves to digital marketing and outreach, we knew FMM had …