I love growth and expansion. Having @FleurDeOui run a piece of your life is divine :) Hopefully @MJDarlington doesn't get too jealous.
Articles by Macala Wright
Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.
FMM Exclusive: The Making of Our Snow White Tablescape
Did you love our Snow White and The Huntsman interior inspiration?
Well, that work of art didn’t happen overnight. In fact, it took more than three weeks to source the dinnerware and table accessories, three days to paint and sew the table cloth and the artwork (all custom made), one day to build the actually tablescape with …
Inside Snow White: Recreating The Dark Forest
So as you may now, FMM is a promotional partner of the Universal Pictures upcoming movie Snow White And The Huntsman that premieres June 1st, 2012 (Yep, just two more weeks!) In anticipation of the film, Macala and the FMM staff were inspired to merge fashion and interiors for an incredible Snow White and The …
How Luxury Hotels Manage Digital Marketing In-House
Independent luxury hotels can manage digital marketing in-house with buuteeq, a digital marketing system designed for hotels.
Small businesses can get overwhelmed by digital marketing, which is certainly a full-time job. Agencies are not cheap to retain, but marketing a small business well takes talent, time and dedication. It’s not the DIY project that most people …
9 Amazing Magazines to Read in Print or Online
The editors of FMM recommend nine magazines to read in print or online.
Here at FMM, we love blogs. We adore blogs. There are moments, however, in the life of a digital editor, when she feels the need to step away from the computer screen, go outside, sit in the park and read a magazine. That’s …
State of Menswear: Lessons from A Continuous Lean
The Fairchild Fashion Media Menswear Summit outlines tools for success in the menswear market.
Last month, key executives from the menswear industry came together at the Fairchild Fashion Media Menswear Summit. Featuring insight from and about trailblazing people, products, brands, and strategies, the event offered attendees tools for succeeding—and leading—in the shifting menswear market.
Video coverage of the summit is …
‘What’s Beautiful’ Campaign Inspires Women to Redefine Fitness
Under Armour launches What’s Beautiful campaign to recruit new brand ambassadors.
As a marketer, you know I love it when I find campaigns that intrigue me to participate in them as a consumer. This week, Under Armour caught my eye with a Facebook ad featuring a new video on female athletes. It lead me to the What’s …
Timeless Women We Love Pinterest Contest
In celebration of the women who have shaped our lives, Albertsons Market is launching “Timeless Women We Love,” a Pinterest photo contest honoring sisters, mothers, grandmothers, aunts, daughters and friends through vintage, timeless photos. And FMM’s Macala Wright is one of the judges!
Customers can enter for a chance to win the grand prize–a year’s worth …