Wonderstruck Taylor Swift Leverages Augmented Reality To Launch Fragrance

Is it me, or has Macy’s digital marketing been pretty cool lately? I mean, hipper than that killer HGTV inside look at what it takes to decorate the Macy’s New …

Stella McCartney’s Interactive Luxury Fragrance Campaign

This week, Stella McCartney launched an interactive campaign for her newest perfume L.I.L.Y. with Selfridges department store in London.
This high-profile campaign was created by New York-based Gin Lane and led …

Barbie’s Dream Closet Augments NYFW

Everyone’s favorite fashion-loving doll from Malibu is making her stake at New York Fashion Week like never before! This year, Barbie: The Dream Closet opens to the public in a …

Refinery29 Launches Next Big Style Blogger Contest

Last year, thousands entered. And thousands more voted, tweeted, and watched as five amazing finalists squared off against one another in a series of nail-biting blogging, styling, and reporting challenges …

15 Ideas on Luxury & Innovation from L2 Think Tank

For the past year, I’ve enjoyed attending the L2 Think Tank session via Fora.TV. Whether a half a day or a full day, the session delivers so much information and so …

New York Fashion Week: Fashion Bloggers Conference 2012

The IFB ConferenceFebruary 8th, 2012 at Milk Studios, 450 W 15th Street, NYC. Doors open at 8:30 a.m., first panel at 9 a.m., with a lunch break at 12 p.m.
Come …

Texas Style Council Announces SXSW 2012 Line-up

Yes, the fashionable about to descend on SXSW 2012. For the past three years, style–whether that’s home, fashion or beauty–has become as integral to SXSW as its interactive, film and …

Prada Launches 24HoursMuseum Mystery Pop-Up Event on Facebook

Milanese artist Francesco Vezzoli partnered with Rem Koolhaas’s design group AMO and fashion house Prada to create a special pop-up museum, The 24HOURSMUSEUM . It opens in Paris tomorrow for …

Style X during SXSW 2012 Announces Speaker Line Up

I don’t know about you, but 2012 is the year of digital enlightenment for retail, entertainment and music. This year, FMM is going deeper and further into digital that our …

Poltrona Frau: Italian Luxury Brand Arrives in the U.S.

Italian luxury furniture brand Poltrona Frau recently opened a Los Angeles showroom, and the LA-based editors of FMM are simply thrilled. This evergreen European furniture maker, whose name is nearly synonymous …

Is Target Having A Brand Identity Crisis?

Target Debuts Jason Wu and The Shops; Target’s Brand Identity Crisis Continues

When you say the name Jason Wu, you instantly visualize iconic images of Michelle Obama, beautifully crafted Brizo home …

Brand Challenge: Don’t Tweet About Discounts

As part of our jobs, we follow just about every fashion, beauty and home design brand with a social pulse on Twitter. In our editorial meetings, we began discussing Twitter …