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Articles by Macala Wright
Macala Wright Lee is the founder and publisher of FashionablyMarketing.Me. She is a business and consumer marketing consultant for fashion, beauty and lifestyle-related brands. Wright has been quoted or had her work cited in Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright Lee currently leads FashionablyMarketing.Me and also writes a retail business + technology column for CNN’s Mashable. You can follow her on Twitter @Macala or @InsideFMM.
Wonderstruck Taylor Swift Leverages Augmented Reality To Launch Fragrance
Is it me, or has Macy’s digital marketing been pretty cool lately? I mean, hipper than that killer HGTV inside look at what it takes to decorate the Macy’s New …
Stella McCartney’s Interactive Luxury Fragrance Campaign
This week, Stella McCartney launched an interactive campaign for her newest perfume L.I.L.Y. with Selfridges department store in London.
This high-profile campaign was created by New York-based Gin Lane and led …
Barbie’s Dream Closet Augments NYFW
Everyone’s favorite fashion-loving doll from Malibu is making her stake at New York Fashion Week like never before! This year, Barbie: The Dream Closet opens to the public in a …
Refinery29 Launches Next Big Style Blogger Contest
Last year, thousands entered. And thousands more voted, tweeted, and watched as five amazing finalists squared off against one another in a series of nail-biting blogging, styling, and reporting challenges …
15 Ideas on Luxury & Innovation from L2 Think Tank
For the past year, I’ve enjoyed attending the L2 Think Tank session via Fora.TV. Whether a half a day or a full day, the session delivers so much information and so …
New York Fashion Week: Fashion Bloggers Conference 2012
The IFB ConferenceFebruary 8th, 2012 at Milk Studios, 450 W 15th Street, NYC. Doors open at 8:30 a.m., first panel at 9 a.m., with a lunch break at 12 p.m.
Come …
Texas Style Council Announces SXSW 2012 Line-up
Yes, the fashionable about to descend on SXSW 2012. For the past three years, style–whether that’s home, fashion or beauty–has become as integral to SXSW as its interactive, film and …
Prada Launches 24HoursMuseum Mystery Pop-Up Event on Facebook
Milanese artist Francesco Vezzoli partnered with Rem Koolhaas’s design group AMO and fashion house Prada to create a special pop-up museum, The 24HOURSMUSEUM . It opens in Paris tomorrow for …
Style X during SXSW 2012 Announces Speaker Line Up
I don’t know about you, but 2012 is the year of digital enlightenment for retail, entertainment and music. This year, FMM is going deeper and further into digital that our …
Poltrona Frau: Italian Luxury Brand Arrives in the U.S.
Italian luxury furniture brand Poltrona Frau recently opened a Los Angeles showroom, and the LA-based editors of FMM are simply thrilled. This evergreen European furniture maker, whose name is nearly synonymous …
Is Target Having A Brand Identity Crisis?
Target Debuts Jason Wu and The Shops; Target’s Brand Identity Crisis Continues
When you say the name Jason Wu, you instantly visualize iconic images of Michelle Obama, beautifully crafted Brizo home …
Brand Challenge: Don’t Tweet About Discounts
As part of our jobs, we follow just about every fashion, beauty and home design brand with a social pulse on Twitter. In our editorial meetings, we began discussing Twitter …





