Jimmy Choo CEO, Tamara Mellon, On Empowering Women
03/10/2010 – 1:38 am | Comments

Yesterday, Laurie Brucker and I attended the Jimmy Choo 24:7 Nordstrom In-Store event at The Grove in LA. Choo unveiled Choo 24/7, a capsule collection of best-selling styles that have been updated with new lasts, …

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Articles by Macala Wright

Interactive Marketing Strategist & Social Influencer

Jimmy Choo CEO, Tamara Mellon, On Empowering Women
03/10/2010 – 1:38 am | Comments
Jimmy Choo CEO, Tamara Mellon, On Empowering Women

Yesterday, Laurie Brucker and I attended the Jimmy Choo 24:7 Nordstrom In-Store event at The Grove in LA. Choo unveiled Choo 24/7, a capsule collection of best-selling styles that have been updated with new lasts, …

Engaging Fashion-Savvy Mobile Consumers – There’s An App For That!
03/08/2010 – 5:51 pm | Comments
Engaging Fashion-Savvy Mobile Consumers – There’s An App For That!

Engagement, Crowdsourcing and Fashion Savvy Users: There’s An App For That

The fashion industry’s adaptation of all things digital has started to move from social media and social networks into brands creating and distributing their …

March 25th: LA Style Careers Job Fair
03/08/2010 – 9:51 am | Comments
March 25th: LA Style Careers Job Fair

StyleCareers.com is hosting a career fair for fashion industry professionals at the Cooper Design Space in downtown LA on Thursday, March 25th from 2pm to 7pm.
Recruiters will be looking for fashion industry professionals with backgrounds …

Kristen + Kristen: Red Carpet, Celebrity Fashion Trends
03/06/2010 – 8:31 pm | Comments

Our two favorite women – Kristen Turner and Kristen Reeves share their thoughts and opinions on the celebrity, red carpet fashion trends we can expect to see at the 2010 Oscars.
Here are their “Oh Please …

Squareup enable Micropayments via Retailers’ iPhones
03/03/2010 – 4:38 am | Comments
Squareup enable Micropayments via Retailers’ iPhones

We’re nuts for anything mobile. We get giddy over mobile commerce and wish our spouses had invented mobile payments.
It’s come to my attention that Digg founder Kevin Rose has invested in a mobile startup known …

Magazine Publishers To Launch “Commitment To Print” Advertising Campaign
03/02/2010 – 12:15 pm | Comments
Magazine Publishers To Launch “Commitment To Print” Advertising Campaign

The leaders of five major magazine companies — Charles H. Townsend, Conde Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media — today jointly announced the …

15 Brands at #WWDMagic You Should Know
03/01/2010 – 5:00 am | Comments
15 Brands at #WWDMagic You Should Know

New York Fashion Week and Magic in Las Vegas have come to what I’d call a successful end. The impact of social media and digital technology couldn’t be more evident. While a bit fragmented, we …

Social Shopping Evolution: Startup Strings.com Takes On E-Commerce Market
02/27/2010 – 6:46 pm | Comments
Social Shopping Evolution: Startup Strings.com Takes On E-Commerce Market

It looks like the evolution of social, mobile commerce has begun.  Social startup, Strings, is taking on the e-commerce market by combining social networks and your online shopping habits. Strings is a social tracking and …

The Impact of Bloggers on New York Fashion Week
02/24/2010 – 1:14 pm | Comments
The Impact of Bloggers on New York Fashion Week

The impact of bloggers and real-time media has had a profound effect on how designers and media participate in Fashion Week. To better gauge blogger impact and influence on Fashion Week, I started monitoring the …

The Creative Process of Fashion Blogging
02/22/2010 – 5:05 am | Comments

Building A Brand. Building A Cult Following. Twitter’s Impact. Personal Growth. Evolution Of Print.
Fashion has become a Conversation instead of a Monologue.

On Fashionblogs from Mary Scherpe on Vimeo.
This was a video that was presented at …