2010 – Interviews & Articles

July: CFA Discusses Social Media in Los Angeles – Apparel News

June: FashionCamp LA: FashionCampLA Discusses Emerging Technologies – Apparel News

June: Macala Wright: Cynthia Rowley Launches Bridal Line Via First Social Collaboration – Mashable

June: Macala Wright: Social Studies 6/1/2010: Cynthia Rowley Partners With Foursquare - Women’s Wear Daily

May: FGILA – How To Cultivate You Brand Online – Fox Rothschild Law

May: FGILA – What’s Next In Social Media  Recap – Debutante Clothing

May: Macala Wright Named Lead Strategist in the First Retailer, Designer, Manufacturer Foursquare Marketing campaign – DM News

May: Macala Wright  & Fashion Attorney Staci Riordan interviewed Fashion & Social Media – Hollywood Today

April: Style Apps The Latest Fashion Accessory – San Francisco Chronicle

March: Macala Wright Lee featured in LA Examiner’s LA Fashion Week Highlights

March: Social Media: The New Front Row of Fashion - Women’s Wear Daily

February: How Social Media Changed Fashion in 2009 – Article By Macala Wright Lee for Mashable.com

January: Social Media & Marketing Fashion Brands Internationally - Sportswear International Magazine

DIY Fashion PR with Merritt Charles – PR Couture

Fashion Marketing + Eco Clothing Lines – PR Couture

2010 – Accolades

Industry Review and Praise For “How To Launch A Successful Fashion Line” – Fox Rothschild Fashion Law Blog, Jan. 2010

Sportswear International Magazine names Macala Wright Lee, “Digital Fashion Marketing Expert”

“This woman knows what she’s talking about.” -  John Bell - Managing Director, Ogilvy 360 Digital Influence

2009 Interviews & Articles

Fashion Marketers: Meet Macala Wright – Ian Sanders, CEO & Author of “Juggle! Balance Work & Reclaim Your Life”

An Interview with Anaiis Flox – 1928 Jewelry leverages new/social media to build brand awareness & online distribution outlets.

Brands, 1928 Jewelry and Sponsored Conversations - Forrester Research Analyst Jeremiah Owyang discusses sponsored conversations for major brands and includes 1928 Jewelry in the case study.

2009  Accolades

“I now know why this girl is so successful. She’s smart and she just ‘gets’ it. Yes, I said that.” - Jessica Gottlieb (@jessicagottlieb)

On Hot Pink: #5. Not just me talking. Just got off the blower with a Marketing Director for 1928 Jewelry <Macala> who confirms that loud pinks are way, way trendy. Only the brightest pinks—ones that officially trigger migraines—count for this trend. If there is no ocular hallucination, it is not fashion. E! Online – via Leslie Gornstein, @AnswerBitch

I’m the dead creature lady; my fashion is bizarre, sometimes hideous. It provokes and alienates. It’s a bright carapace, in a way. But you compliment me, your tastes accentuate me. It’s why I love you. – AV Flox, Pop Culture Blogger, OMG.OMG.OMFG.

“Honestly though @Macala rocks everything like no tomorrow! She could rock a strategically angled hotel shower cap!” – Hayden Harnett Clothing, Brooklyn NY

Macala Wright &  her website, Fashionably Marketing Me offers some incredible fundamentals for building a strong social brand. – The List Maven, Splendicity.com

2008 – 2009 Industry Press

• Inc Magazine – “Getting Paid In A Tough Economy“, RetailDish.com, Sept. 2008
• WWD – “Websites Out Deadbeat Stores“, RetailDish.com, Feb. 2009
• LA Weekly – “SXSW 2009, Diggnation & Southwestern Style“, 1928 Jewelry, Mar. 2009
• California Apparel News – “No Free Samples”, RetailDish.com, June 2009

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