FashionablyMarketing.Me is a marketing and merchandising firm that focuses on fashion and beauty brands, companies and individual industry professionals. Our agency offers a practical approach to online marketing. We develop and customize sensible strategies that merge traditional, online and new media services in into a comprehensive plan to meet – and exceed – each clients’ marketing goals.

Macala Wright Lee

Wright-Lee has been an Interactive Marketing Strategist for fashion, beauty and lifestyle-related brands, products and services for almost 10 years. Her current clients include celebrity stylists Jessica Tingley and Kristen Turner, Sprinkles Cupcakes, and medium sized fashion companies throughout the United States.

In 2009, Wright-Lee partnered with venture capitalist Jeff Keni Pulver to host the first ever Twitter Conference, 140Conf, in London, New York & Los Angeles. For the conference, Wright-Lee created an international series on how medium-size retailers, Luxury and Fashion brands were using Twitter to market their product lines.

She is also the co-creater of FashionCamp NYC & founding member of FashionCamp LA. Currently, she teaches classes on online marketing. You can follow her on twitter@FashMarketing or @Macala.

Our Staff

Stephanie Kwak – Social Media Manager

Stephanie Kwak is the Social Media Manager. An up-and-coming fashion insider, Stephanie has honed skills in writing, illustration, research, and design — diverse skills necessary for understanding, analyzing, and using social media to its maximum potential. She joins FashionablyMarketing.Me after having finished a two-year fellowship in Tokyo, where she developed a flair for monitoring emerging trends in Japanese and East Asian fashion. She holds a bachelor’s degree from Oberlin College and is now a masters candidate in Georgetown University’s Communication, Culture and Technology program — learning more about new media’s impact on marketing practices and the fashion industry. You can follow her on Twitter at @chinchillakwak.

Our Network + Consultants

Ralinda Harvey – Director of Merchandising

Ralinda Harvey is the Director of Fashion Merchandising and Marketing. Ralinda specializes in merchandising and business development for emerging to medium sized fashion companies and brands. Her expansive corporate apparel background includes marketing, merchandising and garment production with Gap Inc. (and it’s subsidiary brands Banana Republic, Old Navy and Piperlime) as well as online marketing and e-commerce business development for the contemporary women’s company Michael Stars. Ralinda has taught fashion marketing at the Fashion Institute of Design and Merchandising and is often a guest speaker at industry trade shows, special events and the prestigious Otis College of Design. Her first book, “A Trendsetter’s Guide to Starting a Fashion Line,” is scheduled for release in Summer 2010. You can follow her on Twitter at @Ralinda.

Christine Perkett – Perkett PR

Chrstine Perkett founded PerkettPR in 1998; named one of the “Top 25 Authorities Moving PR Forward” in recent industry ranking, “Best Communications/IR/PR Executive” of the year from American Business Awards, “Social media-savvy CEO” in BusinessWeek’s Social Media Report two years in a row: http://bit.ly/peioG), “social-media guru” (Women’s Entrepreneur: http://bit.ly/76UIKe). Board member of NYC’s Style Coalition, overseeing campaigns such as Avelle, Century21 & more. Connect with Christine on Twitter @missusP.

Recognized PR 2.0 leader: “Best PR” finalist by the TechCrunch Crunchies; recognition as a firm led by one of the most “Top considered” PR firms in ZDNET report; “golden image standard” by Forrester Research: http://bit.ly/8UW2Zs Relevant clients have included jewelers, interior designers, travel, fashion, more. Media placements range from The Today Show to MSNBC, NYT to WSJ & more. Christine is also an advisory board member for Style Coalition New York.

How We Started

Macala originally created FashionablyMarketing.Me as a blog to teach brands and retailers how to integrate social technologies into their online marketing efforts and use social media  to better market products, build brand awareness and engage customers in positive ways online. After a year, it become apparent that there was an increasing demand for her services in the fashion and beauty industries. Loving the name of the blog, she extended the name to represent her company. After all, today’s consumer retail environment is about showing how your brand and its products fit into consumers’ lifestyles. So, as a retailer or a designer, you’re always marketing to the ME factor of your customers – fashionably of course!