In 2008, FashionablyMarketing.Me was created as a blog to teach brands and retailers how to integrate social technologies into their online marketing efforts and use social media to better market products, build brand awareness and engage customers in positive ways online. In 2010, FMM expanded its articles to cover ROI, sales conversions and more advanced digital marketing strategies.

Today FMM is the most widely read, international, digital magazine that covers all facets of marketing fashion through digital technology; including mobile marketing, location-based marketing, PR and social media.

FashionablyMarketing.Me was built on the premise that today’s consumer retail environment is about showing how a  brand seamlessly fits into consumers’ lifestyles. As a retailer, designer or brand representative, you’re always marketing to the ME factor of your brand’s customers – fashionably of course!

Web Editors & Writers

Macala Wright-Lee, Editor-In-Chief

Macala Wright Lee is the founder of FashionablyMarketing.Me and Co-CEO of Fashionably Digital, a digital media agency for lifestyle brands in Los Angeles, California. Her clients have includes Sprinkles Cupcakes, Cynthia Rowley, The Dessy Group, Charming Charlie and Fashion Group International and California Fashion Association.

She currently writes for RetailAGoGo, a website that teaches brands and designers how to develop, create and market their product lines to retailers or directly to consumers, and currently writes about a guest column on fashion and technology for Mashable.com .

In 2009, she partnered with venture capitalist Jeff Keni Pulver to host the first ever Twitter conferences, known as the 140Conf, in London, New York and Los Angeles. For the conference, she created an international series on how medium-size retailers, luxury and fashion brands were using Twitter to market their product lines. You can read her personal blog or follow her on twitter@FashMarketing or @Macala.

Stephanie Kwak – Content Manager

Stephanie Kwak is the Content Manager for FashionablyMarketing.Me. An up-and-coming fashion insider, Stephanie has honed skills in writing, illustration, research, and design — diverse skills necessary for understanding, analyzing, and using social media to its maximum potential.

She joins FashionablyMarketing.Me after having finished a two-year fellowship in Tokyo, where she developed a flair for monitoring emerging trends in Japanese and East Asian fashion. She holds a bachelor’s degree from Oberlin College and is now a masters candidate in Georgetown University’s Communication, Culture and Technology program — learning more about new media’s impact on marketing practices and the fashion industry. You can follow her on Twitter at @chinchillakwak.

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