About FashionablyMarketing.Me

In January 2009, Macala Wright Lee created FashionablyMarketing.Me as a blog to teach brands and retailers how to integrate social technologies into their online marketing efforts and use social media to better market products, build brand awareness and engage customers in positive ways online. In 2010, Wright Lee expanded our articles to cover ROI, sales conversions and more advanced digital marketing strategies.

FashionablyMarketing.Me was built on the premise that today’s consumer retail environment is about showing how your brand and its products fit into consumers’ lifestyles. So, as a retailer or a designer, you’re always marketing to the ME factor of your customers – fashionably of course!

Macala Wright-Lee

Macala Wright Lee is the founder and Editor-In-Chief of FashionablyMarketing.Me. Wright Lee has been a marketing consultant for fashion, beauty and lifestyle-related brands and individuals for 10 years.

She current runs several sites: FashionablyMarketing.Me, one of the leading fashion marketing blogs on the web, RetailAGoGo, a website that teaches brands and designers how to develop, create and market their product lines to retailers or directly to consumers, and her digital agency The Lifestyle Marketing Agency.

Wright Lee has written fashion marketing articles for Mashable, LadyLUX, PR Couture and Style Coalition. She is also the co-creater of FashionCamp NYC & founding member of FashionCamp LA.

In 2009, she partnered with venture capitalist Jeff Keni Pulver to host the first ever Twitter conferences, known as the 140Conf, in London, New York and Los Angeles. For the conference, she created an international series on how medium-size retailers, luxury and fashion brands were using Twitter to market their product lines.

You can follow her on twitter@FashMarketing or @Macala.

Stephanie Kwak – Content Manager

Stephanie Kwak is the Content Manager and Street Style Writer for FashionablyMarketing.Me. An up-and-coming fashion insider, Stephanie has honed skills in writing, illustration, research, and design — diverse skills necessary for understanding, analyzing, and using social media to its maximum potential.

She joins FashionablyMarketing.Me after having finished a two-year fellowship in Tokyo, where she developed a flair for monitoring emerging trends in Japanese and East Asian fashion. She holds a bachelor’s degree from Oberlin College and is now a masters candidate in Georgetown University’s Communication, Culture and Technology program — learning more about new media’s impact on marketing practices and the fashion industry.

You can follow her on Twitter at @chinchillakwak.

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