Last week, Converse celebrated the opening of its first West Coast specialty retail store in Santa Monica, California off 3rd Street Promenade. This is the the brand’s third inline location in the United States.

Celebrating the global brand’s creative spirit, Converse proudly highlights its century-plus heritage and diverse product offering to bring its unique brand experience to life.  The Converse Santa Monica store offers the ultimate in personal expression with Converse Customization (an extension of its online sneaker customization program), where customers will have the opportunity to design truly one-of-a-kind footwear, apparel and accessories on a scale that has never been offered before.

Converse Opening

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There was a special musical performance by Boots Electric and DJ Rashida spun tunes throughout the night. Notable guests included Mark Salling (“GLEE”), Lucy Hale (“Pretty Little Liars”), Skylar Grey (Grammy Awards’ Nominee), Kelis (Hip-Hop Artist), Gillian Zinser (“90210”), Austin Brown (Singer-Songwriter), Steve Harris (“Awake”), Jimmy Danko (Converse Featured Artist), amongst others.