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Article Archive for November 2011

Esquire Launches CLAD To Fill Shopping Void For Men

11/08/2011 – 12:38 PM | 2,023 views
Esquire Launches CLAD To Fill Shopping Void For Men

By now, it’s a relatively old concept that fashion glossies like Vogue and People StyleWatch create business partnerships with various eCommerce sites. This marriage seems organic as fashion magazines are …

CheckPoints + ShopSavvy Revolutionize In-Store Consumer Engagement

11/08/2011 – 5:07 AM | 1,520 views
CheckPoints + ShopSavvy Revolutionize In-Store Consumer Engagement

ShopSavvy, a mobile shopping assistant app, and CheckPoints, a product engagement company, have announced a partnership to create and deliver highly targeted advertising campaigns, connecting Fortune 500 brands to millions …

Retailers H&M and Macy’s Also Launch Google+ Business Pages

11/07/2011 – 3:40 PM | 2 Comments | 1,983 views
Retailers H&M and Macy’s Also Launch Google+ Business Pages

Along with Burberry, retailers Macy’s and H&M have launched Google+ business pages. H&M’s Google+ page has nearly 4,000 followers and Macy’s Google+ page has nearly 3,700 followers.
H&M’s page sports the …

Google+ Launches Business Pages With Burberry As Its First Luxury Brand

11/07/2011 – 3:21 PM | 3,376 views
Google+ Launches Business Pages With Burberry As Its First Luxury Brand

It’s here, Google + for Business, and luxury retailer Burberry is the first one on board.  Less than 24 hours hours after Google announced the launch of brand pages, Burberry …

Hit By Art Hard, When A Writer Loses Her Words

11/07/2011 – 5:03 AM | 7 Comments | 2,551 views
Hit By Art Hard, When A Writer Loses Her Words

It was hard for me to know where to start this post. I’ve spent hours thinking of how to present it…two parts, three parts or four? I fought on how …

Barney’s New York Fashionably Profiles FMM’s Macala Wright

11/06/2011 – 8:50 PM | 1,194 views
Barney’s New York Fashionably Profiles FMM’s Macala Wright

As women in fashion, we all moments that represent significant milestones in our lives. When we achieve those milestones, we are not only tickled pink, but we find the motivation …

Wayfair Seeks To Become Online Destination For Upscale Home Goods

11/03/2011 – 9:57 AM | 1,375 views
Wayfair Seeks To Become Online Destination For Upscale Home Goods

While the recession closed a handful of shelter titles (Domino, ReadyMade, House & Garden to name a few), homeowners left hungry for quality product information shifted elsewhere: eCommerce.
Wayfair.com, the largest …

New York City Fashion Firms Seek To Attract Top Student Talent

11/02/2011 – 10:09 AM | 1,489 views
New York City Fashion Firms Seek To Attract Top Student Talent

New York City Economic Development Corporation and Parsons The New School for Design have launched a joint initiative called Fashion Draft NYC.
Fashion Draft NYC is one of six fashion industry-focused …

Handbag Designer 101: Successfully Launching & Marketing Your Line

11/01/2011 – 9:32 AM | 2,276 views
Handbag Designer 101: Successfully Launching & Marketing Your Line

Last week Handbag Designer 101 in partnership with Handbags.com offered one-day The Handbag Designer Workshop event for aspiring handbag designers. The event was broken down on several panels from designing …

YouTube Moves Into Lifestyle Content With Original Video Programming

11/01/2011 – 8:54 AM | 2,186 views
YouTube Moves Into Lifestyle Content With Original Video Programming

YouTube has announced that it will be rolling out around 100 original channels with professionally produced shows, in a bid to compete with satellite and cable TV providers by giving …