OMG - @insidefmm girls at Vogue - http://t.co/eJJwY2Nk - @LauraKudia & @SBZ strike @Pose :) Love this photo.
Article Archive for October 2011
The Style Blogger’s Bookshelf: 7 Must Read Books To Build A Great Career
These days everyone is talking about bloggers. From ADWEEK to The New York Times, Mashable to FMM, fashion bloggers are the one of the hottest topics on the net today. Whether your …
J Brand to Launch Limited-Edition Charitable Jeans
J Brand is planning a charitable initiative to benefit the nonprofit organization City Year, which was founded to reduce the high school dropout rate by identifying at-risk public school students and …
Case Study: The Stylish Girl + Gretchy International Mobile Pop Up Shop
On July 30th, 2011 Toronto-based STYLISH GIRL, virtual closet and fashion app, partnered with Columbus, Ohio-based GRETCHY, a members-only online retailer, for discounted designer dresses and “trade-ins” to create a …
For $20,000: Would You Buy A Birkin Or Goyard Trunk?
Since my obsession of fashion began, I was taught that every woman wanted an Hermes Birkin Bag, or at least a Kelly (the starter bag to prepare for the Birkin). …
METRICS: Facebook Launches ‘People Talking About This’ + Premium Ad Units
This week Facebook is launched a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the …
Magazines or Retailers? Fashion Websites Push the Boundaries
In September, Suzy Menkes wrote in The New York Times: “The ultimate challenge for all luxury brands is to go digital—without losing their key attributes of individuality and identity.”
The same …
October 24: FMM Speaks At New York Fashion Conference
THE HANDBAG DESIGNER 101 WORKSHOP: Insider Secrets and Tips for Designing, Making, Marketing Handbags and More
Monday, October 24th, 2011 from 9am-5pm
Tickerts Are: $95.00 – Order Online
Fashion Institute of Technology, …
How ModCloth’s ‘Be The Buyer’ Program Crowdsourced Its Way To Success
We coming to the end of 2011 and moving into 2012. Is it me, or was 2011 the year of enlightenment for brands and retailers when it came to social …
Context, Not Content, Will Drive Consumers To Buy Online
Transmedia, narrative storytelling, deeper engagement with content. Let’s face it Google+ being open to everyone and Facebook’s prolific changes have most brands asking, “what do I do?” As usual, the …