Stylesight has partnered with Mercedes-Benz Fashion Week, launching a Lookbooks microsite that gives buyers and press a sneak peak at the Spring 2012 collections. Exclusive to Mercedes-Benz Fashion Week designers, the site enables the quick upload of digital collection lookbooks for view publicly by buyers and press.

“We’re delighted to be once again collaborating with Mercedes-Benz Fashion Week to bring designers, press and buyers a useful tool in the form of our microsite, stylesight.com/mbfashionweek,” says Frank Bober, Founder and CEO of Stylesight. “Our expertise in helping 2,500 companies worldwide obtain inspiration through our site and this collaboration further demonstrates our commitment to the design community. Our compliments to Mercedes-Benz Fashion Week and IMG for being innovative enough to recognize this need and filling it.”

Dedicated to bringing more creative resources to Mercedes-Benz Fashion Week designers, lookbooks from Mercedes-Benz Fashion Week fuse the tangible world of style and design with the speed and efficiency of the digital universe.

“Mercedes-Benz Fashion Week, as an industry event, always seeks innovative ways to offer our designers an optimal experience,” says Christina Neault, Executive Producer. “ThroughStylesight, we can offer our designers a place to send buyers, press, and members of the fashion industry to instantly gain access to a digital lookbook of their newest collections. As well, this technology opens the door for numerous advancements in the future.”

The ongoing online collaboration between Stylesight and Mercedes-Benz Fashion Week, launched during the recent Mercedes-Benz Fashion Week Swim, combines fashion industry content with state-of-the-art technology.

Once logged into Lookbooks, buyers and press can browse through the directory of Spring 2012 designers and view a complete lookbook slideshow of each designer’s collection. Select a look and hover over the image to zoom in on details, share images with industry colleagues through email, print collection images in tear sheet format, and even add choice collection looks to ‘favorites’ for quick reference at a later log-in.

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