Social Media

strategies, tactics and tools to needed for effective online and offline marketing campaigns.

Commerce

developments & case studies on social, mobile, e-commerce and Facebook commerce.

Mobile

mobile applications, location-based marketing & geo-social networks

Technology

The latest in technology; start-ups, solutions and design innovation.

Luxury

digital innovation’s impact on marketing luxury lifestyle to the affluent online.

Home » Archive by Month

Article Archive for September 2011

Snapette Latest Mobile Fashion App Availabe in iTunes

09/15/2011 – 6:03 AM | 1,401 views
Snapette Latest Mobile Fashion App Availabe in iTunes

Snapette is a cute, fun mobile, location-based app that’s focused on the two things we care about the most: bags and shoes.
It feels like Instagram for accessories, but there’s more to …

Can Social Media Make Fashion’s Night Out Worth The Marketing Investment?

09/14/2011 – 11:47 AM | One Comment | 3,066 views
Can Social Media Make Fashion’s Night Out Worth The Marketing Investment?

Last week, I released an amazing piece on Mashable about Fashion’s Night Out.  Just two years after its inception, “Fashion’s Night Out” has made a controversial impact on the fashion …

NYFW: KAUFMANFRANCO SS12 Presentation

09/14/2011 – 6:02 AM | 886 views
NYFW: KAUFMANFRANCO SS12 Presentation

The KAUFMANFRANCO SS 12’ collection, designed by Ken Kaufman and Isaac Franco, is not only lighter in texture but more layered than last season. For the warm spring days, it’s …

Wednesday Wisdom: SXSW, The Art Of Story Telling + Simple Consumption

09/14/2011 – 5:01 AM | 1,046 views
Wednesday Wisdom: SXSW, The Art Of Story Telling + Simple Consumption

FMM LINKs

FMM The First Fashion Business Blog To Launch Customized Tumblr
HOW-TO: Fix The Broken Relationships Between Bloggers And Brands
Luxury Retailer Bergdorf Goodman Launches Shoes About Town Campaign
Social Media ROI: Conversations …

Donna Karan’s Fashion Week Tribal March

09/13/2011 – 6:13 PM | One Comment | 1,364 views
Donna Karan’s Fashion Week Tribal March

Halfway through New York Fashion Week and we’re already seeing major trends hit the runway. At the Donna Karan show Monday, combine an Earth toned graphic palette with dramatic asymmetrical …

Stylesight and Mercedes-Benz Fashion Week Debut Lookbook Microsite

09/13/2011 – 6:01 AM | 1,766 views
Stylesight and Mercedes-Benz Fashion Week Debut Lookbook Microsite

Stylesight has partnered with Mercedes-Benz Fashion Week, launching a Lookbooks microsite that gives buyers and press a sneak peak at the Spring 2012 collections. Exclusive to Mercedes-Benz Fashion Week designers, …

Pret-A-Portel.com Creates One-Stop-Shop for Buyers, Stylists

09/13/2011 – 5:03 AM | 1,688 views
Pret-A-Portel.com Creates One-Stop-Shop for Buyers, Stylists

Pret-a-Portel launched its new site for stylists, buyers and designers that shows current apparel, shoes, jewelry and accessory products from fashion labels and designers worldwide. The site lets users request …

CEO of Rebecca Minkoff, Uri Minkoff: From Start-Up to Major Designer

09/12/2011 – 6:02 AM | 1,111 views
CEO of Rebecca Minkoff, Uri Minkoff: From Start-Up to Major Designer

The business of fashion can be daunting for any young designer, especially during economic downturns. Finding your voice, creating a marketing strategy and financing the products for one goal: to …

Saks Fifth Avenue’s Eric Jennings On Reviewing New Design Talent

09/12/2011 – 5:03 AM | 1,260 views

Thousands of emerging-to-established designers pitch their collections to Eric Jennings, VP and fashion director of menswear of Saks Fifth Avenue, hoping to earn coveted hanger real estate in one of …

Saks 5th Avenue Creates Interactive Windows For Fashion’s Night Out

09/09/2011 – 8:28 PM | 1,202 views
Saks 5th Avenue Creates Interactive Windows For Fashion’s Night Out

To celebrate fashion, technology and consumer interaction, Stylelist.com and Saks Fifth Avenue teamed up to build an interactive window display at Saks’ New York flagship store for Fashion’s Night Out. …

Stylesight Unveils iPhone App for Jetsetting Travelers

09/09/2011 – 8:26 PM | 1,475 views
Stylesight Unveils iPhone App for Jetsetting Travelers

Stylesight has unveiled its first customized iPhone App for travelers, which offers city guides, maps and curated editor’s picks for 30 style-centric cities worldwide. The app is available exclusively for Stylesight …

The Lyst’s ‘Runway Tracking’ is the new way to shop

09/09/2011 – 6:10 PM | 1,130 views
The Lyst’s ‘Runway Tracking’ is the new way to shop

Lyst.com is launching an innovative way to shop this coming Fashion Week with the launch of their newest shopping tool called ‘Runaway Tracking’. The application is perfect for all fashion …