After traveling Down Under to the Hair Expo Australia, Macala was turned onto fashionfile.com.au.  Based in Melbourne, Australia, fashionfile aims to change the way we see fashion online.  Fashionfile states: “Instead of just providing a platform for buying fashion online, the site acts as a source of communication between fashion fans and the brands they covet.”

Fashionfile users (both men and women) can do a great deal on-site.  They can share, rate, recommend and comment on any product they find on the site.  Users can follow their favorite brands to be kept in the know about latest releases and campaigns.  Fashionfile users can save things they like to their wish lists while shopping around, or they can click through to the brand’s website to complete their transaction online.  Fashionfile users can read the blog, which is updated with the latest trends and fab finds. Users can take advantage of Fashionfile’s up-to-the-minute specials page, too.

Fashionfile is like your own stylist, personal shopper, and department store all in one. So take your time, shop at your leisure and enjoy your fashion-fueled shopping experience.

You can follow @fashionfileAU on Twitter.