Guest Post by Laura Kudia

Convenience and instant gratification drive online shoppers. But when shipping fees and processing time discourage consumers from pulling the purchasing trigger, profits are missed. A new e-boutique, Suddenlee.com, invites impatient consumers back into the online shopping experience by consolidating over 300 retailers with next-day delivery in one shipment.

“It seems ironic with the convenience of online and mobile shopping that it takes so long to receive the products once you’ve paid for them,” said Erica Kammann CMO and co-founder of Suddenlee. “With online shopping cart abandonment rates averaging 59 percent, we’ve identified a subset of online customers who want another option.”

Launched in late June, Suddenlee serves as a digital mall with popular shops and labels ranging from Target, Topshop, J.Crew and Nordstrom. It also includes the elusive H&M and Zara—two retailers yet to jump on the e-commerce bandwagon.

By adding a bookmark to your browser’s toolbar, purchases can be made across various sites after selecting size, color and style and dropping selections into your Suddenlee basket.  After placing your final order, the site sends a team of shoppers to grab your merchandise to ship in one package.

Delivery is ensured the following day as long as orders are placed on weekdays before 3 p.m. Service fee starts at $10 from up to two stores and $2.50 charge for each additional store.

During launch, Suddenlee services the Northeast region (as far north as Boston, west as Pittsburgh and south as Richmond, Virginia). Initial Suddenlee shopper reactions via Twitter discussed the limited locale availability, but the digital mall plans to expand regions in the near future.

About The Author:  Laura Kudia is a graduate of Drake University’s Journalism and Mass Communication program. She currently works in the digital photo department at Hearst Corporation for ELLE.com and ELLEdecor.com. Laura is a freelance social media strategist, a brand ambassador for various fashion clients, and is experienced in online content development for various tech start-ups in New York City.  You can follow Laura on Twitter @LauraKudia.