After attending the BARNEYS + NARS event last month at the Soho House, we were happy to receive more good news from NARS this month.  And since this news involves its e-commerce site, we are tickled a fabulous NARS shade of pink! The hot pink, candy colored “Funny Face,” to be exact.

NARS Cosmetics collaborated with CREATETHE Group to develop a unique and modern website that engages users, brings to life the essence of the brand, and is technically and creatively innovative. The result is a high-impact luxury shopping and comprehensive brand experience for makeup experts, tastemakers, and the culturally curious.

The new website was inspired by the brand’s foundation in fashion. Featuring modern design, stunning photography, and rich graphic swatches, it provides the most accurate shade and texture depictions currently available for online shopping. Exclusive application tips, product suggestions, how-to guides, and expert insight from François Nars and leading NARS artists are woven throughout the user experience. A faster, more streamlined check-out process, optional credit card storage, robust search functionality, and iPhone/iPad compatibility provide a higher level of customer service.

Additionally, NARS reveals an elevated editorial approach in the “World of NARS.” The section dedicated to showcasing lush and engaging brand content provides exclusive vision and insights from François Nars and NARS artists, stylized brand videos, behind-the-scenes videos from Fashion Week, current and vintage NARS campaigns, and a look at François’ Tahitian island and beloved dog. A special section spotlights François Nars’ inspiration behind the brand’s iconic product names.

The NARS Wardrobing concept truly comes to life online, allowing shoppers to create personalized makeup Wardrobes for any occasion. Users can compare products and shop directly from their Wardrobes, which feature social functionality so they can share these Wardrobes with friends.

Editor’s Note: We love the way CREATETHE Group has helped NARS express itself in a way that is modern, yet true to the world famous beauty brand’s style.  The site offers a sleek look, engaging experience and makes us want to throw fashionable caution to the wind and explore dramatic makeup!