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AKB48 + Glico Alter Consumer Perception Through Augmented Reality
Submitted by Macala Wright on 07/06/2011 – 11:57 AMNo Comment | 1,483 views
Japanese pop band AKB48 and Japanese confectionery brand Glico give marketers a glimpse of the future of celebrity, perfection and immortality through Augmented Reality and Robotics.
AKB48 introduced fans to the newest member of the band, Aimi Eguchi. Eguchi was envisioned to advertise Glico’s new line of ice-cream Aisu no Mi. Aimi Eguchi is a virtual composite of the other 6 members, made up of 150 gigabytes of data. Aimi was created using digital motion capture; blending the noses, hair, eyes, mouth and body parts of the other girls in the band. After three weeks of speculation among fans of the most popular girl group in Japan, Aimi was revealed as virtual. – Philippa Wagner for StyleSight




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