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Article Archive for July 2011

Sephora Beautifies Our Digital World With Its Immersive iPad App

07/31/2011 – 2:08 PM | 2,237 views
Sephora Beautifies Our Digital World With Its Immersive iPad App

It’s official. Perhaps the  most glorious beauty app to date has been created for our digital delight on our iPads. And it’s been created by none other than one of …

Gilt City Allows New Yorkers To Escape To The Hamptons

07/31/2011 – 1:26 PM | 1,108 views
Gilt City Allows New Yorkers To Escape To The Hamptons

This week, Gilt City launched its first month-long, online sale event featuring weekend escapes and exciting happenings in the Hamptons.
Gilt City’s Hampton House event starts August 12th and will run …

Virtual Fitting: Another Piece Of The Future Of Online Shopping

07/29/2011 – 5:15 AM | One Comment | 3,217 views
Virtual Fitting: Another Piece Of The Future Of Online Shopping

With a growing buzz surrounding online gaming, mobile technology and augmented reality, we know that the future of e-commerce is bound to be more fun and realistic than ever.  With …

NARS Takes Us Inside Their Beautiful Digital World

07/29/2011 – 5:00 AM | 2,005 views
NARS Takes Us Inside Their Beautiful Digital World

After attending the BARNEYS + NARS event last month at the Soho House, we were happy to receive more good news from NARS this month.  And since this news involves …

Retailers Leverage Transmedia; Toshiba + Intel Launch The Inside Experience

07/28/2011 – 7:07 PM | 1,263 views
Retailers Leverage Transmedia; Toshiba + Intel Launch The Inside Experience

It wasn’t long before branded entertainment from the film industry seeped into the realm of retail and consumer products. This week, Toshiba and Intel have launched The Inside Experience, a …

Macy’s, H&M And Saks Fifth Avenue Become Fashion Stars

07/28/2011 – 6:15 PM | 1,206 views
Macy’s, H&M And Saks Fifth Avenue Become Fashion Stars

Fashion Star, a NBC reality tv series hosted by Elle McPherson, pits designers against each other in a contest to see who can design the best clothes for regular people. …

FashionFile: Australian Fashion Brands & Retailers Take Note

07/28/2011 – 5:10 AM | 1,090 views
FashionFile: Australian Fashion Brands & Retailers Take Note

After traveling Down Under to the Hair Expo Australia, Macala was turned onto fashionfile.com.au.  Based in Melbourne, Australia, fashionfile aims to change the way we see fashion online.  Fashionfile states: …

Fashion Bloggers: Want To Blog Your Way To The Front Row?

07/27/2011 – 11:23 PM | One Comment | 1,588 views
Fashion Bloggers: Want To Blog Your Way To The Front Row?

The Front Row. In the fashion world, a seat that signals to others that you have a priceless commodity:  Influence.  For bloggers, this means even more: acceptance amongst the “old …

QVC, Bloggers & Celebs Leverage Social Media To Support OCRF

07/27/2011 – 8:00 AM | 1,364 views
QVC, Bloggers & Celebs Leverage Social Media To Support OCRF

Last week, QVC hosted popular fashion and beauty bloggers at the QVC Presents Super Saturday LIVE Preview Event, an interactive experience leveraging social media for a good cause.  The creative, …

Social + Shopping: ShopStyle Partners With Rent The Runway

07/27/2011 – 5:00 AM | 1,949 views
Social + Shopping: ShopStyle Partners With Rent The Runway

Do I Rent It Or Do I Buy It? That Is The Question!
Global fashion search engine ShopStyle has partnered with Rent the Runway, the premier online destination for dress and …

ENK Trade Show Expands Digital Presence With WSA Generation

07/26/2011 – 8:39 AM | 1,058 views
ENK Trade Show Expands Digital Presence With WSA Generation

In anticipation of its upcoming footwear trade show at the Sands Expo & Convention Center in Las Vegas on July 27, 28, and 29, 2011, ENKWSA is putting the finishing …

On The Rise: Copious Social Shopping

07/26/2011 – 5:15 AM | 1,523 views
On The Rise: Copious Social Shopping

Founded in January 2011, there is already quite a buzz surrounding Copious, which describes itself as “a social marketplace for buying from and selling to people, not strangers.” With …