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Home » Marketing

Inside Look At L’Wren Scott Handbag Launch

Submitted by on 06/10/2011 – 2:26 PMNo Comment | 1,445 views

L'Wren Scott Handbags 1Guest Post by Taisa Veras

L’Wren Scott launched her highly anticipated and exclusive collection of handbags at Barneys NY on Madison Avenue on June 8th. The celebratory luncheon, held at the Penthouse, brought together the crème de la crème in fashion on a hot summer afternoon.

Fashion’s most elite were in attendance, including: Simon Doonan, Barney’s Creative Ambassador-at-Large; Kate Hudson Davidson, Executive Accessories Editor at ELLE; Sam Broekema, Senior Accessories Editor at Harper’s Bazaar; Dr. Lisa Airan; Marissa Pucci, Barneys’s Publicist, among other select guests.

The statuesque and elegant L’Wren Scott arrived carrying one of the exotic skin bags from her collection.  She instantly lit up the room as she greeted her friends and guests.

The collection consists of two variations of handbags:  an envelope clutch and a large handbag that come in an exotic skin style and genuine Italian leather style.  The handbags were stylishly displayed on top of bright pink cubes.

As guests took their assigned seats at a long table that could fit the exact number of attendees, L’Wren was able to speak to most of the guests who were present.

The lunch menu included Mark’s Madison Salad and Pommes Frites served with the choice of champagne or white wine and lastly, Profiteroles for desert. Each guest also received a L’Wren Scott leather cardholder, which was carefully wrapped inside a Barney’s NY mini bag — so chic.

Overall, the event succeeded in highlighting the small, but well-crafted collection of L’Wren Scott’s handbags. The handbags had a simple shape to them, but the quality of the materials and the craftsmanship showed through.  This is exactly what differentiates L’Wren Scott bags from other handbag lines.

L’Wren Scott Handbag Launch Photo Gallery

About the Author:  Taisa Veras is the founder of AMAHZING, a fashion blog.  Veras is also an Editorial Writer and Fashion Assistant at StartUp FASHION, as well as a blogger for WWDMAGIC.  You can follow Veras on Twitter @AMAHZING_ or @TaisaVeras.

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