The subsidiary of Liz Claiborne Inc., — Kate Spade New York — recently announced that it has signed an agreement with E.Land Group to form a new friendship in mainland China to solidify the presence of the brand in the Chinese market.  This was a large move for Kate Spade New York to make since it will create growth within the company.  Along with this agreement, the brand also signed to reacquire its existing Kate Spade New York business in mainland China during 2011 from Globalluxe Limited.

CEO of Liz Claiborne, Inc. — William l. McComb — said, “International markets, and mainland China in particular, are key areas of focus for all of our direct brands and potentially huge drivers of growth going forward. We have chosen the E.Land Group as a partner because of their significant and far-reaching infrastructure of branch offices throughout mainland China – and for their savvy treatment and management of brands. They are outstanding merchants and operators.”

Kate Spade plans on growing to around 300 points of distribution by the year 2020.  Globalluxe is going to continue to drive Kate Spade’s business in Southeast Asia, as well as other territories including Hong Kong, Taiwan, Macau and Singapore.