Following in the footsteps of Westfield, Harrods has released a free iPhone app.  The app, smartly called “Harrods,” helps you virtually navigate your way through the departments within its world renowned store.  Features include a news and events section, an interactive store guide, a restaurant guide, the store’s history, live Twitter feeds, featured products from the site, discounts and a GPS system. The app really does deliver a luxurious mobile experience.

The Harrods app allows you to navigate your way around seven floors and discover over 3,000 of the world’s most premium brands. You can enjoy Harrod’s storied history and take an audio tour of points of interest. Shop luxury by creating a virtual shopping list and enjoy the feeling of being in another world.

Harrods claims that it’s the first luxury store to roll out an app like this.  Store Manager, Mark Briggs, says, “We are continuously aiming to offer our customers the optimum level of service through use of new technology. With its useful tools and services, the Harrods app is set to become a vital part of the shopping experience at the store.”

The Harrods iPhone app is available in the iTunes store.