Denim brand Levi Strauss and Co. has made its way across the globe, continuing to grow its budget-friendly brand, Denizen. Denizen’s new flagship store is now opening in one the brand’s top two target markets:  New Delhi, India.

The stimulating, inviting, and trendy new store is located at Connaught Place and covers 1,800 square feet.  It is said that the store guides consumers to ‘fit out’ in a perfect-fitting pair of jeans.  Levi Strauss knows its audience well, which helped to make its store perfect for the 18-28 year old target consumers.

The head of marketing at Levi Strauss & Co., Arvind RP, said, “Connaught Place is an iconic location in the heart of the national capital. It offers great convenience for consumers with all the major international brands available and ample parking space. It is also one of the busiest shopping areas in India.”

India has been one of the strategic locations as it is home to 250 exclusive Denizen stores.  Denizen is also the first brand born from Levi’s that was stable enough to be launched outside of U.S.  Built around all of the emerging needs of the middle class, Denizen strives to help people find quality jeans at an  affordable price.

Visiting China, India, Korea, Pakistan or Singapore soon? We recommend that you hit a Denizen store.  We did!  Check out our Inside Asia series!