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Home » Technology

Could The Fashion Industry Survive Without Color Direction?

Submitted by on 06/25/2011 – 5:26 AMNo Comment | 2,361 views

Most of us couldn’t imagine life without the color expertise that Pantone brings to our wardrobe palettes, and virtually everything else around us. Color is enormously important, especially in fashion. Lucky for designers and fashion enthusiasts everywhere, Pantone has been at the heart of fashion, driving trends in color for nearly 50 years. Now, the expanded PANTONE FAHION + HOME Color System offers 2,100 engaging, directional hues.

Pantone

Pantone recently announced the addition of 175 new colors to its PANTONE FASHION + HOME Color System. A behind-the-scenes view into the selection of these new colors can be seen at www.pantone.com/newcolors.

“The new PANTONE FASHION + HOME Colors are perfect! There is a range of colors to suit every collection – both nuanced and tonal colors as well as vibrant and fresh,” said Peter Som, American women’s wear designer. “At the end of the day, all of the colors are sophisticated and fit with whatever I’m inspired by.”

As a comprehensive resource to the industry, hundreds of thousands of designers, manufacturers and retailers worldwide rely on Pantone for color selection, accurate color communication and creative inspiration. Reflecting today’s global color influences across fashion, home furnishings and interior design, the 175 new colors enhance the current palette and focus on areas of significant market importance and color trend movement.

Arranged by color family, the 175 new colors can be purchased separately or combined with current PANTONE FASHION + HOME and PANTONE PAINTS + INTERIORS publications. The new colors are also available individually in PANTONE SMART Color Swatch Card format.

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