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Coca-Cola’s Beautiful, Vintage-Inspired iPad App
Submitted by Admin on 06/20/2011 – 3:12 AM4 Comments | 3,326 views
For 125 years, Coca-Cola has connected with more people in more places than any other product the world has ever known. Obviously, the beloved beverage company is well networked and knows something about evolution, so it’s no surprise that Coca-Cola has embraced social media and even released an iPad app.
And who better to help Coca-Cola launch its beautiful, new iPad app than Assouline, the luxury brand renowned for collectible books on subjects ranging from fashion and travel to epicurean arts and viticulture?
In the continued spirit of Assouline’s dedication to promoting culture and disseminating visions of the greatest creative minds, Assouline and Coca-Cola are proud to present this iPaC app that allows the viewer to enter each page of the book in a unique virtual world sharing both companies’ depth of knowledge through this modern platform.
The Coca-Cola iPad app features:
• Exclusive live footage of K’NAAN featuring his hit song “Wavin’ Flag” performed during the 2010 World Cup in South Africa
• Animation and video of the beloved Coca-Cola Polar Bears
• Legendary Super Bowl advertisement of football icon Joe Greene
• The worldwide hit TV ad “I’d Like to Buy the World a Coke”
• Interactive animation of the most memorable Coca-Cola advertisements
• Vintage ads from the Coca-Cola archives
• Facebook and Twitter integration for easy sharing
This app is based on a Coca-Cola book by Assouline:
Coca-Cola advertising, photography and artwork are captured in a commemorative book, published by ASSOULINE, as a reflection of the brand’s relevance in popular culture over the past 125 years. The Coca-Cola books by Assouline will be released in two editions. The trade edition version is a clothbound hardcover featuring 169 illustrations in a multilevel embossing cover and the second is an exclusive special limited edition book featuring 169 illustrations, encased in a beautiful hard bound cover with colour plates in a linen clamshell (each 1,250 copies individually numbered).
Coca-Cola iPad App Screenshot Gallery
Download the Coca-Cola iPad app for $4.99 at iTunes.
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[...] & Apparel Today” section, my tweets about The Ten Best Fashion Illustration Blogs and Coca-Cola’s Beautiful Vintage-Inspired iPad App were picked up and featured. I told my boss and mentor, Macala Wright, “I learned the art of [...]
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[...] love what Coca-Cola is doing with their Classic brand. We would love to see some of the same strategy when it comes to their Diet Coke label. AKPC_IDS [...]
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What I find interesting is that at a time when everything is going so digital, that there is such a strong embracing of vintage. Beyond just apps, there is a definite movement towards hand-written typography, photographers are also looking at the treatment of instant photography, and on television there seems to be a surge of companies running ads from 20 plus years ago.
Yes, great point!
Is there a connection you think?
I think it’s BECAUSE everything is going digital. We love the convenience and innovation that the digital world brings but we all need balance.