The renowned French fashion trade show, Prêt à Porter Paris, will be bringing a group of French and European brands to the U.S. market in August 2011 when it attends the WWDMAGIC show in Las Vegas.

According to WWD, WWDMAGIC will showcase the Prêt à Porter Paris selection of 20 to 30 brands in a special section called Heart of Prêt.  Many of these labels will be showing in the United States for the first time.  Brands that have already signed on for the initiative are 2026 Paris, Akela Key, Carlopik, Coline Diffusion Sacoline, Didier Parakian, DP Jeans, Fred Sabatier, Lauren Vidal, Mado and Paul Brial.

“This partnership gives buyers the opportunity to see a significantly enhanced assortment of top French brands — many of which have not been seen in the U.S. — without having to travel to Paris,” said Chris DeMoulin, president of MAGIC International and executive vice president of Advanstar’s Fashion Group

“We believe a partnership with WWDMAGIC is the most logical step in reaching all of the U.S. market,” said Jean-Pierre Mocho, president of the Fédération Française du Prêt à Porter Féminin.

About Prêt à Porter Paris

Prêt à Porter Paris describes itself as “the leading international fashion rendezvous; a worldwide recognized brand that signs several fashion events.”  PRET A PORTER PARIS  is the primary show, ATMOSPHERE’S is for creators and designers, THE BOX is for high-fantasy accessories, THE TRAIN runs in New York and LIVING ROOM runs in Tokyo.

Prêt à Porter Paris believes that a brand, by definition, is a contract between itself and its clients, with a mission, a message and a proposition.  It very much identifies with its role as a brand.

Prêt à Porter Paris believes that as a label, its leader position requires it to trace a route, according to the real sense of the term. That means being in advance of its epoch, uncovering new markets such as ethical fashion, and exhibiting new international talents.

Prêt à Porter Paris brings together labels, connects buyers, incites collaborations between fashion and artists from all horizons, and welcomes people from more than 45 countries for each edition. And for this, the show identifies with its role as a hub of fashion.

FashionablyMarketing.Me will be covering WWDMAGIC again in August 2011. We are excited about the opportunity to offer you exclusive information about this fashionably magical partnership.